PRLog - Jan. 17, 2013 - NEWTON ABBOT, U.K. -- I went from being unemployed to owning my own menswear clothing brand in 2 ½ years.
I had worked in a mixture of accountancy and the building trade for 10 years, when building work dried up I thought I would have to go back into accountancy. I was listening to the radio July 2010 and someone was talking about how they had built a successful business selling goods on Ebay.
It inspired me into thinking why don’t I do something similar myself, I went online that night and started researching what I could buy and re sell at a profit on Ebay. I found that several clothing brands were having very good sales, so spent the £1000 I had to buy some goods. When they came I put them on Ebay and doubled my money in no time, from there I repurchased more products from UK Wholesalers.
I had dreamed of owning my own menswear clothing brand for as long as I could remember, but did not have the guts to go for my dream or the money to make it happen previously, but with my experience from Ebay it gave me increased confidence to follow my dream.
After a year I had enough money to begin working on my clothing brand, I got in touch with a friend who worked for an upmarket men’s shoe business and we worked together to create Anthony & Brown. The name Anthony & Brown came from my middle and surname combined, the logo came from my dog Penelope the Airedale terrier.
I worked with a professional sourcing company who have completed all the product development from design to sampling and quality control. Designs have been completed by a professional designer who also works for a large lifestyle brand.
I was still running the Ebay business until November 2012 when I needed the money out of the business to buy stock for Anthony & Brown, I have since wholesaled my remaining stock to pay for the running and set up of Anthony & Brown.
I went live with the website www.anthonyandbrown.co.uk on 6th December 2012 and have had a positive response from customers, including my first International order.
Despite having an advertising budget of zero I have managed to get a following of over 7000 people in just over a month on twitter, facebook and instagram.
I have also managed to get featured on a number of fashion menswear blogs in exchange for giving them the products to keep once they have reviewed them.
I have managed to get several well known sportsmen to wear the brand. Matthew Hoggard (Ex England Cricketer) wore the brand when filming Question of Sport for BBC1 prime time viewing, which will be showing around the end of January 2013.
I am currently working on getting more celebrities and sports stars to wear the brand.
It just shows what can be done with a little hard work and determination to succeed even at this very difficult economic time.
About the brand.
A collaboration between two creative minds; one from the city, one from the country, Anthony & Brown combines the freedom and style both offer in their unique way.
Why? Because we’re British and we know that lives are led in different settings day to day, hour to hour. We don’t make clothes that just work for one, we just make clothes that work.
A decade in the making, our experience creeps into the style, the quality, the fit and the fashion of our clothing. Distinctive enough for the city streets, and familiar enough for the rambling countryside, we know everywhere we have come from and we’re proud of it. It’s why we support our British heritage and manufacturing wherever we can.
We have drawn our inspiration for our garments and our Brand from our lives in the country and in the city respectively.
Half of the Anthony and Brown team’s life is spent in the countryside. Whether it’s a weekend break from a hard few days in the city, or the need to expand our horizons a little with the help of a bit more space, and a lot fresher air, the country is a huge part of what we do and how we do it.
Whether we use it as a retreat during the creative process or the starting point of if, we can’t deny its influence in our garments. Practical, uncontrived, beautifully appropriate and stylishly relevant to the demands of the day; we’re not afraid of the hold the beauty of Britain has upon us. We hope it translates.
The city also has a big impact on our Brand, what we do and how we do it.
The pace, the energy and the sheer connectivity are all reasons that we find ourselves here for an hour, a day or weeks at a time? The work hard, play hard ethic is not just a motto for the men inside the clothes. It’s a measure we use for every single garment we produce.
Inspired by the towering blocks that impose upon us, the street markets that draw us in every time, and the imaginative new buildings that surprise us, we’ll never tire of the adventures we have here. Which is why we’re created clothing that’ll last the whole adventure through.
Anthony & Brown.
Your companion. For the Country. For the City.