PRLog - Jan. 17, 2013 - PINNER, U.K. -- Search engine optimisation (SEO) has been part of the online marketing landscape for some time now and so have the SEO experts at Bullseye Media. Among many other recommendations, they’ve just suggested that those wishing to make more of their optimisation efforts in 2013 should focus on three major factors.
Factor #1 – Social Signals
Social media is a growing force in the online world. Sites like Facebook have 500 million active users, and taking advantage of those interested in social media is in the best interest of the search engines, which makes it in the best interest of companies marketing online as well.
“We’ve long advocated for social media to be part of any client’s SEO strategy, and with the upcoming changes to Google, Bing, and others, that’s only gotten stronger.” said Hitesh Patel/Managing Director.
The SEO experts at Bullseye Media certainly aren’t alone in this approach, though they have taken point in many cases. Even the online journal Search Engine Watch has said that aligning the SEO strategy with social media activity is a great way to build links.
To deal with this task, Bullseye Media has a robust program that helps to ensure a solid strategy reaches your target audience, creating relevant profiles and ensuring all marketing efforts on sites like Twitter and Facebook are only amplified through other SEO efforts.
Factor #2 – Backlinks
Backlinks have always been part of a solid Search Engine Optimisation strategy, but even through all of the changes, they are just as important as they ever were.
“SEO experts have always said that a linking strategy is important, and even a decade later, it’s still just as powerful as it once was. We’ve developed a program that takes anchor text variation and much more into account, giving our clients chance to get the high quality links they’re looking for” said Hitesh Patel/Managing Director.
While there was a time when simply having links was a powerful idea, now only high quality links count. Those from spam, poor directories, and more just aren’t as powerful as they were, and SEO consultants like those at Bullseye Media advice clients to stay away from them at all possible costs. Fortunately, Google’s new disavow tool can help with that too.
SEO is changing, but with SEO experts like Bullseye Media’s programs, companies can make the most of the upcoming 2013 changes.
About Bullseye Media:
Bullseye Media is a leading UK based SEO Company. At Bullseye Media, they are a team of dedicated and experienced SEO experts who aim to help you achieve your business goals through better conversion rate and higher rankings in SERPs with their SEO or PPC UK services.For More -http://www.bullseyemedia.co.uk/