Customers embrace credit cards as a means of payment

Jan. 17, 2013 - PRLog -- Change is inevitable and whether it is an individual or a business, it is only safe to embrace change else the change will change the business unfortunately to its detriment. One of the changes that are growing tremendously due to the technological advancements is the use of credit cards by customers to pay for merchant services. Credit cards offer a better and safer alternative to the traditional cash mode of payment which is so insecure. For a customer to use a credit card, he needs to apply for the card in a card-issuing bank. The bank must ensure the client is credit worth and qualifies to make payments for merchant services using the card and appropriate amount debited to his account. Once issued with the credit card, the customer can use it to make payments in business with wireless credit card terminal (http://www.themerchantsolutions.com/cardholder_security_program.html) which include supermarkets, shopping malls, petro stations and restaurants. On the other hand,   in order to actualise these transactions, the merchant service provider usually must posses a merchant account with the acquiring bank. The merchant can pursue the procedure directly to have the agreement with the acquiring bank or use a merchant account reseller to link the business to the bank. The merchant solutions also helps interested merchants to open a merchant account on application and the whole process takes less than 24 hours. To make payment for a transaction, the customer presents the credit card to the merchant. The merchant usually have mechanisms to authenticate the bearer using a credit card to ensure it is the legitimate cardholder to prevent fraudsters from using lost or stolen cards which may lead to loss of revenue. This is usually done by swiping the credit card through a wireless credit card machine.

The client may also be required by the merchant to provide some additional information such as account number, several security questions and PIN. The Merchant Solutions offers a wide range of wireless credit card machines to merchants. They include: Apriva Bluetooth Printer & Card Reader, Dejavoo M3 Wireless, First Data FD400Ti Wireless, Hypercom M4100 Wireless, Hypercom M4230 Wireless, Ingenico ROAMpay Swipe Mobile Card Reader, Ingenico I7910 Wireless, Nurit 8020 M50 Wireless, Way Systems MTT5000 Wireless, VeriFone way5000, VeriFone PAYware Card Encryption Sleeve, VeriFone Vx510 Wireless, VeriFone Vx610 Wireless and VeriFone Vx670 Wireless. The Merchant Solutions understands the different requirements of various merchants and therefore offer a wide range of credit card machines. Some of the capabilities and features of the wireless credit card machines include: no wires – to facilitate mobility, permanent connection with GPRS, powerful processors, flash memory, PCI Security, fast modem, real-time help menu, USB ports on base, multi-application platform for all payment, meets MasterCard POS terminal security requirements, 3G technology for more connection options, “Store-and-forward” capability to ensure card-present rates when there is no signal, Optional carrying case with nylon strap and plastic clear protective overlay for the keys, easy to use mobile credit & debit applications, large backlit display, Integrated PCI-certified PIN pad, familiar intuitive ATM-style interface and ergonomic keys minimize clerk training and consumer entry errors, Internal PIN pad for debit and other PIN-based applications. The Merchant Solutions also offer merchants custom gift cards (http://www.themerchantsolutions.com/chargebacks.html). Customer can apply for gift cards and earn points after every payment they make. A client accumulates points and can redeem them to get a reward from the merchant. Issuing customers with custom gift cards is a method of promoting customer loyalty hence retaining customers.

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The Merchant Solutions is doing a great job in ensuring merchants can accept credit cards from customers as a mode of payment. We offer a wide range of wireless credit card machines (http://www.themerchantsolutions.com/) to establish this payment process.