This leading auto company has shown their support for the Vancouver Whitecaps by setting up one of their Rios so it would ‘cheer’ every time a fan sends a custom message through Twitter. Read on to find out more about the “Kia Tweet to Cheer” campaign.
Interactive Campaign Engages Soccer Fans
Every time a Vancouver Whitecaps fan sends a tweet tagged with #kiacheerwfc, it sets off a chain reaction: within a few seconds, the tweet is displayed on two 80-inch displays.
At the same time, a striking 2013 Kia Rio placed between both screens triggers an amazing cheer, with its car engines, headlights, and control panel all lighting and revving up to the classic Whitecaps cheer, ”let’
Kia has ignited soccer passion with this incredible initiative. The overall campaign has proven to be a huge success with Vancouver Whitecaps FC fans. Check out the video below to see the interactive campaign in action:
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