New E-book Offers Online Marketing Tips for Small Business Owners

Jan. 16, 2013 - PRLog -- A new e-book on Kindle offers online marketing tips to business owners who have not made the leap to online marketing.  Entitled “Online Marketing: Tips for Small Business” the e-book provides basic information to get small business owners started marketing online.  

         Author Phyllis Edson said the book offers information on why small business should be utilizing marketing tools such as websites, blogs and social media.  “Almost 50 percent of small businesses don’t have a website.  But, more than 90 percent of consumers search for local businesses online before doing business with them,” said Edson.  Furthermore, consumers are increasingly using their mobile devices such as mobile phones and tablets to find businesses.  “If a business doesn’t have a website, it’s losing money,” she said.  

         Small business owners now have so many marketing opportunities available to them.   Online opportunities are more cost effective than many print opportunities.  “Information online stays there forever bringing business through the door now and into the future,” she said.  

         Furthermore, said Edson, websites and blogs have many uses.  Small business owners can use them not only to post information about their business, but they can also use websites and blogs to collect e-mail addresses for future marketing, to conduct customer service discussions and more.  “Websites and blogs are endlessly flexible,” she said.   "The flexibility and cost effectiveness make them a great investment."  

         “Besides, chances are, your competition has a website,” she said, offering one more reason to for small businesses to get online.  

         In the e-book, the author explains why small businesses need to get online and develop websites, blogs and social media sites.  

         Edson’s ebook is available exclusively on Kindle.  

         Edson has 20 years of writing experience. Her services include ghostwriting, press releases, copy writing, e-mail marketing, blogging, posts for social media sites and more.  For each client, she says, she provides professionally written, well-researched products that satisfy the needs of the individual client and appeal to that client's audience.  

         For more information, contact Phyllis Edson at 816-305-5828 or e-mail her at phyllisedson@comcast.net.  Visit her website at http://phyllisedson.com.