WebMetrics Consulting: turning unproductive websites into business tools

Jan. 16, 2013 - PRLog -- Rochester, NY – WebMetrics Consulting, a Rochester, NY-based business, opened its online doors in December 2012, offering clients a Plan > Implement > Measure > Improve approach to projects designed to enhance business websites.

“We understand that when launching a new business, many small business owners are unable to take a planful approach when deciding how their websites should be built,” says co-owner and consultant Gordon Simmons. “Instead these busy entrepreneurs hope to get their websites up and running right away so they can direct their customers to their web presence. Down the road, sometimes years later, they realize their websites aren’t much more than an electronic business card – they’re not being leveraged as business tools.”

That’s where WebMetrics Consulting comes in. While some clients might opt to replace their current site with a new one, others request Website Audits to learn what they are doing right and what they can do better. These audits lead to strategic changes based upon the individual website data.

WebMetrics Consulting offers a variety of services, from Website Audits, to Onsite Search Engine Optimization (SEO) & Copywriting, Web Analytics Review & Reporting, Online Reputation Consultation & Management, Email Communication & Database Management, Strategic Online Campaign Development, Content Management, and Website Development.

“What sets us apart is that we get to know each client’s business intimately,” Simmons continues. “We want to understand the language, the business goals beyond profits and numbers, and what conversions the website should be supporting. Whether it’s a direct purchase online, or a phone call to sign up for services, we need to understand the website’s own data to learn if the site is doing its job: making those conversions happen.”

Helping clients understand “where to be” when it comes to the sea of social media channels is another service WebMetrics Consulting offers. “Using social media strategically to listen and build relationships takes time. Most small businesses can’t be everywhere, and probably shouldn’t be everywhere. We help them choose the best channels to engage their customers,” Simmons notes.

WebMetrics Consulting is now accepting new clients in the U.S. For more information, visit the website at http://webmetricsconsulting.com or call toll free: 1-877-722-9754.