This way the tool also allows the support of events. For the first usage elschpa selected the Münstersche Hochzeitsmesse (wedding fair in Münster) on 13 January. Irina Seranski, managing director of true love and co-organizer of the trade show, is convinced by this tool after the successful premiere: “By internet streaming on the true love booth we are able to continuously document what was discussed about our fair in social media. This was a benefit both for the contacting customers at the fair and in the net.”
The US social media tool Postano allows the aggregation of social media traffic from networks, picture, video and news services. It can be customized to corporate design guidelines and can be integrated via embedded code into the company web site. This helps demonstrably to increase the time users spend there and grow the coverage of social media articles. “With Facebook a post in average only reaches 7.5 % of the fans. With Postano we can “cheat” the edgerank and enlarge the coverage,” Michael Elschenbroich is happy to report.
elschpa helps companies from their first business in social web up to the development and realization of a comprehensive social media strategy. The owner-managed agency provides support from one source for web presence, company organization and human resource development.