“Stores That Floor: Marketing to the Coveted Female Consumer” Surfaces 2013 Education Seminar

PRLog (Press Release) - Jan. 16, 2013 - Kinnelon, NJ – Stores that effectively market and sell to women customers in the flooring and stone industry have figured out how to create a memorable retail experience both in-store and online. “Stores That Floor: Marketing to the Coveted Female Consumer”, a one-hour seminar led by Christine B. Whittemore, chief simplifier, Simple Marketing Now, at Surfaces 2013, explores best practices while developing a framework for success. Surfaces, the annual exposition for floor covering and stone professionals, takes place at the Mandalay Bay Convention Center in Las Vegas from 1/28 through 1/31/2013.

“Stores That Floor: Marketing to the Coveted Female Consumer” is scheduled for 1/29/13 from 12:00pm to 1:00pm.  The session examines changes in today’s marketplace, including trends relevant to women customers, develops a framework for how to market and sell effectively to women, and shares lessons from other successful flooring retailers.

“Knowing how to connect with women customers both in-store and online makes good business sense,” says Whittemore. “What better way to realize that than by participating in this education session, observing how successful flooring retailers connect with customers and taking part in discussion about best practices.”  

To register for these sessions, log on to the Surfaces website https://www.compusystems.com/servlet/ar?evt_uid=800&S....

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About Simple Marketing Now LLC

Simple Marketing Now, an inbound marketing strategy consultancy, helps organizations get found online using social media and content marketing.  Simple Marketing Now publishes the Content Talks Business Blog, issues the Social Flooring Index which monitors the social state of the Flooring Industry and writes Flooring The Consumer about marketing to women and the retail experience, now a BuyerZone Top 20 Business Marketing Blog.  Simple Marketing Now is a certified HubSpot Partner.

For more information, visit http://SimpleMarketingNow.com.