PRLog - Jan. 15, 2013 - FREDERICK, Md. -- A Degree Above Heating & Air Conditioning
Phone: (301) 965-0526
Address: Walkersville, MD 21793
Web site: http://heatingcoolingfrederick.md-
For home- and business owners in the Frederick area, the process of finding a quality HVAC contractor is about to get a lot easier. Thanks to a new partnership with the online marketing firm Prospect Genius, locally owned business A Degree Above Heating & Air Conditioning is working to boost its Web presence. By making its Web site easier to locate via a standard online search, A Degree Above Heating & Air Conditioning hopes to better meet the area’s HVAC installation and repair needs.
On any given day, more than 21% of adult Internet users in the United States conduct online research about a product or service they’re considering purchasing, according to studies conducted by the Pew Internet & American Life Project in 2010. That Web research includes people looking for information about local HVAC contractors, which is why a small business like A Degree Above Heating & Air Conditioning needs a visible and accessible Web site. Without a site that is informative and high-performing on search engine results pages, a small business might find it difficult to remain competitive in an industry filled with more Web-savvy companies. Prospect Genius is helping A Degree Above Heating & Air Conditioning implement online marketing tactics.
Primary among these tactics is a process known as search engine optimization, or SEO. SEO involves incorporating industry- and location-specific keywords into a Web site, so that the site is viewed as extremely relevant to search engine queries using those keywords. So, for instance, Frederick-area queries to Google, Bing, and Yahoo! using keywords like “air conditioning repair,” “furnace repair,” and “install a heat pump” should, going forward, lead the searcher to A Degree Above Heating & Air Conditioning’
“As an SEO marketing firm, our job is to ensure that our clients get seen online by the people who most need the services they offer,” explains a Prospect Genius SEO strategist, Matt Gallo. “In A Degree Above Heating & Air Conditioning’
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