The first consideration is to focus on mobile communications and mapping. Mobile devises and local markets support more searches for products and services than do desktops and laptops.
Make sure your business is found. WMP suggests using all the local listing services. Set up free accounts with Yelp.com, Bing and Google Plus Local. Also make sure Google is listing your business in local maps, if you are a locally-based business, or serve a specific geographic area. A free Yelp account and a Google Plus Local account will take care of this.
Make it easy for your customers to call, message or email your business, highlight a phone number and a smart phone app for Android iPhone maybe a very good investment. They do not need to be expensive and can bring in repeat business. Since your customers will go to the app directly to place an order, make an appointment, reservation or communicate with you.
The old world of the yellow pages and landline phones is very much in the past. The consumer is now using mobile for all his/her needs and mobile is tied irrevocably to maps and location.
Don’t let your competition get the better of you in 2013 embrace the mobile search economy and you will prosper and have a boom year.