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2013 Healthcare Marketing Trends from The HealthCare Marketing Group

CEO Catherine Martin of The HealthCare Marketing Group sheds light on the new medical marketing trends for the new year.

PRLog - Jan. 15, 2013 - LA QUINTA, Calif. -- La Quinta, CA: The healthcare industry undoubtedly is one of the most dynamic industries around. Healthcare studies, treatment therapies or administrative work, every New Year brings in numerous changes. Considering the dynamic nature of the industry, the marketing tactics also need to go hand in hand. The HealthCare Marketing Group (http://healthcaremarketinggroup.com), one of the premier healthcare marketing companies in CA, predicts that many new trends are in store for 2013.

The HealthCare Marketing Group has always believed that marketing plans should inherently depend on the services being offered. For instance, physicians and practitioners have already started using free video calling software like
Skype to communicate with long distance patients. Administrative changes include the use of software to store all of a patient’s information online or on local servers. It is this technological advancement that healthcare marketing needs to focus on, Catherine Martin of The HealthCare Marketing Group states.

Based on its extensive healthcare marketing related experience, The HealthCare Marketing Group advises healthcare professionals and companies to focus on these emerging trends -

• Social networking (http://healthcaremarketinggroup.com/social-network-integr...) platforms like Facebook and Twitter have ensured that everyone is online. Patients are no longer content with placing complete trust in doctors. They want to know what their treatment options are and what they need to do. This breed of patients walk into medical offices only after ascertaining that they know everything they need to know about the place. This is where social media sites come into the picture. Creating pages for your medical practice
or associating with social media sites that are dedicated to illnesses, treatments and health is a great idea in 2013.

• Instant access to healthcare is an important trend in 2013. One great way to reach people today is through their smartphones. Statistics suggest that every fifth American uses a smartphone now. HCMG’s healthcare marketing predictions for 2013 thus decree that smartphones should be included in the marketing plans! There are plenty of applications that are available via smartphones that allow patients to correspond with doctors, nurses and other medical practitioners with a moment’s notice. Patients will soon be able to get all their medical questions answered through apps, set appointments and even pay their bills from a centralized app! However, medical professionals have to collaborate with app developers to bring their healthcare marketing plan to the next level in 2013.

The world of healthcare is changing fast and if you do not keep up, you will be left behind. Get ahead of your competitors by making 2013 ‘your’ year!

About The HealthCare Marketing Group

The HealthCare Marketing Group is a full-service health care marketing and advertising agency that specializes in medical practices. Your forte is health care, ours is boosting the health of your practice with solid marketing expertise that includes designing and applying strategic solutions (http://healthcaremarketinggroup.com/services/) to the specific issues separating you from your goals.

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Source:The HealthCare Marketing Group
Location:La Quinta - California - United States
Industry:Marketing, Health
Tags:2013, Healthcare, Medical, Marketing, trends
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