Abbyson will continue to focus on the low- to mid-price points with the new products. They will feature designer fabrics and signature design details aimed at bringing fashionable, leading design into the American home. In addition, new leather upholstery designs also will be introduced to the expanded product mix.
“We are in a class of our own with our leather upholstery and overall offering of luxuriousness and value,” noted Doddy Rafieha, Vice President of Abbyson Living. “We have always been dedicated to offering quality, elegance and style that is affordable. Abbyson is now bringing that value to our new fabric line. We are creating more products that fulfill Abbyson’s unique position in the market and style our brand has become known for.”
Abbyson’s winter market offerings also will introduce a feature it calls their exclusive “Comfort Seating,” a new foam technology for its seat cushions, a next-generation high-density foam that offers comfort for the body only seen previously in the sleep category.
“We have taken our concept of comfortable elegance and our design style – including our brass nail head accents, as seen in our popular Santa Monica sectional – and have created a complete line of designs in fabric that have never before been offered in this category,” said Rodd Rafieha, VP of Sales for Abbyson.
Abbyson enters a completely remodeled new showroom in the Las Vegas Market (B-880), located at the atrium of WMC’s Building B on the 8th floor featuring over 6000 square feet of floor space, plus conference rooms and offices.
The Fabric Collection introduction comes off of the cusp of an Abbyson Living brand re-launch, which includes a new brand identity, social strategy and a website redesign.
“We are dedicated to Abbyson’s growth and passionate about fulfilling our brand’s promise for our customers on all levels. They can always expect more from Abbyson,” added Doddy Rafieha.
Abbyson will receive buyers, the press and guests in its showroom by appointment only. To set up an appointment, please email firstname.lastname@example.org.
Note to Editors: Photography of the new Fabric product is available for download at:
For more information, please visit www.abbyson.com, call (866) 962-3339 or email email@example.com.
Abbyson Living is the American designer, manufacturer and importer of high-quality and comfortably priced home furniture. As a lifestyle brand, Abbyson creates home furnishings that offer worldly inspirations, elegantly interpreted, for the American home.