ALPHARETTA, Ga., Jan. 15, 2013—Broadcasting the fastest times at Talladaga Superspeedway 1 ,Indianapolis 500 2, Circuit of the Americas 3 and more, ESPN is the undisputed leader in tracking and reporting race car speeds. But when driver speeds at The Worldwide Leader in Sports’ corporate headquarters began to consistently exceed the posted speed limit, ESPN turned to Radarsign™—the manufacturer of the world’s first armored driver feedback sign—to help slow things down.
Located in Bristol, Conn., the ESPN campus is comprised of 18 buildings on 123 acres of land, which is used by almost 4,000 employees who face limited parking and high volumes of foot traffic. Most of the property is accessed from a giant loop of roadway with a 15 mph maximum speed.
“ESPN’s approach to traffic calming is an excellent example of best practices for traffic calming on corporate campuses,” said Charlie Robeson, Radarsign co-founder and managing partner. “The ideal sequential approach to traffic calming for large corporate campuses is to 1) observe and document, 2) explore solutions, 3) implement and 4) assess effectiveness.”
This was the approach ESPN took. After observing drivers treating the loop as a racetrack, traffic studies were conducted that confirmed the speeding problem. Initial solutions, like stop signs, did not solve the problem–drivers still did not stop at pedestrian crossings.
The result: ESPN installed 10 solar-powered driver feedback speed signs from Radarsign around the loop, a roadway that also serves a daycare facility. The radar speed signs were spaced to maximize repetition and drivers immediately began paying attention.
ESPN is just one of a number of corporations that have made traffic calming a priority and have approached and implemented a comprehensive traffic-calming plan methodically, following known best practices. GE 4, Eli Lilly 5, Boeing 6, Caterpillar 7, and Kellogg 8 are just a few of the enterprises that are using Radarsign as part of a corporate speed management plan to protect drivers and pedestrians, alike.
About Radarsign: America’s School Zone Safety Partner
In 2004, Atlanta-based Radarsign™ established new industry standards for traffic-calming solutions with the debut of the world’s first armored radar speed signs, which are vandal, weather and bullet-resistant. The industry’s most durable radar speed signs are also the most ecological and energy efficient. Engineered and manufactured in the USA, Radarsign products are MUTCD-compliant and utilize recycled aluminum, innovative LED reflector technology, minimal battery power and solar panels to deliver bright, easy-to-read feedback to drivers. Radarsign products are scientifically proven to reduce drivers’ speeds and have been entrusted to provide safe and effective traffic-calming solutions for: municipalities, treasured national parks, schools, neighborhoods, military bases, and private and public development projects across the U.S., Canada and overseas. www.Radarsign.com.
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