With the collapse of the housing market in 2008, the real estate business has never been more challenging. Affecting the livelihood of more than 466,000 real estate agents and brokers in the United States alone, agents have to change their approach in order to survive and thrive under a whole new set of market conditions and customer values that prevail today.
Patricia Cliff, one of the most successful real estate agents in the United States, shares her secrets in her recently published book, The Art of Selling Real Estate (Booktrope Editions – December 2012). “Becoming a trusted advisor to your clients is one of the most important roles as an agent”, says Cliff. She continues, “Once you have gained the complete trust and confidence of your clients and successfully represented them in one or more transactions, the human element becomes the dominant factor and there is seldom any doubt regarding your value added to each transaction.”
Different from other real estate books, The Art of Selling Real Estate offers relevant, hands-on advice for overcoming obstacles and excelling in the new financial world. The content is applicable to new and experienced real estate agents. Topics include: the art of the new soft sell; the necessity of selling the client on appropriate pricing; how to preserve the commission structure; how to dress up and optimally market properties; how to make money while you sleep by increasing your net worth with wise real estate investments;
Patricia Cliff has spent more than 35 years selling luxury residential real estate in NYC, one of the most competitive upscale urban markets in the world. Consistently rated as a top sales agent nationally, she is a sought after expert and speaker in the areas of real estate development, super-creative target marketing, branding, trend spotting and community involvement.
