Antojeria La Popular Killer Mexican Tapas Selects Workhouse as A.O.R

PRLog (Press Release) - Jan. 14, 2013 - WORKHOUSE (workhousepr.com) one of the country's leading public relations and integrated creative agencies, today announced that it has been selected as Agency of Record (A.O.R) by Antojeria La Popular, a new tapas venture from Mexican architects and brand designers Regina Galvanduque and Andres Mier Y Teran  the married couple behind the design of New York restaurants Taka Taka: Mexican Sushi and Japanese Tacos and Vive la Crepe in a joint effort with a team of Mexico City-based partners. La Popular offically opens to the public on Friday, 25 January 2013 and is located on 50 Spring Street between Mulberry and Lafayette Streets in New York City. The Nolita hot spot serves Mexican tostadas and ceviches tapas style and includes Fany Gerson's paletas and a dozen takes on Mexican hot chocolate.  

MEDIA TASTINGS
Interested media who wish to arrange a tasting or schedule an interivew with Antojeria La Popular co-founder Regina Galvanduque please forward your requests to Workhouse, CEO Adam Nelson via telephone +1 646. 205. 3540 or via email nelson@workhousepr.com for consideration.

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Antojeria La Popular brings the heat and flavor, the breathless rolling salsa, the zesty freshness and thick warm quality of Mexican food to New York City. Crispy and chewy, crackling and crusty with moist, steaming interiors that transform fresh corn, La Popular will slay past misconceptions of so-called tex-mex to deliver real recipes from the far reaches of our vast territory. From the beaches of Baja California and the Riviera Maya, to the mountains of the Sierra Madre, Mexico has an incredible variety of crisp and vibrant flavors to offer. Chipotle chilies, bright green tomatillos and crispy corn tostadas provide a unique canvas for our recipes. Antojitos, the corn-meal based street snacks of Mexico, are pressed and molded by hand into different shpes and typically act as carriers for salsa, cheese, stewed or grilled meats. It's messy business with the melting chesse oozing, the red sauce dripping and the crunchy tostadas falling to pieces in your hands. Vingerar, salt and lime smeared upon your chin. But that's the great joy of Mexican street food. La Popular enjoys mixing the best selection of locally-grown such as minced onion, plucked cilantro and a smoky slur of chipolte peppers. This rich culinary culture inspires the joints delicious tostadas and ceviches. Served “Tapas Style" La Popular tastefully pairs its dishes with an assortment of wines, beers and sangrias. Their in-house “Chocolateria La Popular” menu offers Mexican-inspired hot chocolate, dulces, coffee and paletas 'to-go'. La Popular experience is completed by efficient and customer-friendly service, housed within a contemporary Mexican “Antojeria”.

An antojito (Spanish pronunciation: [antoˈxito]) is a Mexican street snack designed to satisfy a craving (Spanish: antojo), and translates literally as "little whim". Many antojitos have become regional icons of Mexican cuisine and can be found in almost every region, although there are a few local variants that are exclusive to a specific place. An antojito does not count as a full meal, but an appetizer, even though portions are large and substantial. Antojitos are frequently consumed on the streets or markets and considered informal cheap food.

ANTOJERIA LA POPULAR: MEXICAN TAPAS
50 SPRING STREET NOLITA | NEW YORK CITY
BETWEEN MULBERRY & LAFAYETTE STREETS
PUBLIC OPENING FRIDAY, 25 JANUARY 2013
TELEPHONE: +1 646.476.3567
WWW.LAPOPULARNYC.COM

Mexican architects and brand designers couple Andres MYT and Regina GLVDK, family members behind Taka Taka and Vive la Crepe creators, just opened "Antojeria La Popular" Mexican Tapas in a joint effort with a team of Mexico City-based partners. The menu was designed by GLVDK and her father and executed by chef, Andrew Figueroa. Inspired by Mexico’s rich culinary culture, their delicious ceviches, tacos and tostadas are served "Tapas"-style. The idea behind them is to try a healthier, and less known, side of Mexico in a tasting of 3-4 tapas; gluten free and vegetarian options are available. Each tapa represents a state within the country and is inspired by local flavors and memories. To bring out the finest flavors in their Tapas, “Antojeria La Popular” tastefully pairs its dishes with an assortment of wines, Mexican beers and sangrias. In addition, “Antojeria La Popular Tortilleria Kiosk will have freshly made Blue Corn Tortillas to offer a selection of quesadillas, corn in cup ("Esquites"), Mexican Sodas and Mexican Hot Chocolate" to go for the fast-paced New Yorker. Inspired by traditional Mexican eateries “Antojerias”, La Popular’s interior design is enhanced by its authentic materials and Mexican motifs with a contemporary twist. As part of La Popular’s character, GLVDK invited a team of talented Mexican women to collaborate on this project, becoming a hub for creative and empowering ideas.