New research shows how people aspire to life enriching experiences
Traditionally the New Year brings resolutions for the year ahead but, new research from funeral director, CPJ Field & Co, has identified the life ambitions of those living in the area, and shown the popularity of Bucket Lists. The research reveals that 42% of Great Britain’s residents have either already prepared their Bucket List, are thinking about preparing one or are planning to write one - a Bucket List being the list of things they would like to achieve or dream of doing before they die.
Topping Great Britain’s Bucket Lists is world travel, with almost two thirds of people saying this is their biggest ambition (65%). 35% (7 million) would like to see children married or settled, whilst 27% (5.3 million) of people would like to learn to speak a foreign language. Other popular aspirations include swimming with dolphins (5.1 million) and getting married (4.9 million).
Perhaps most reassuringly, however, is that in today’s society, life-enriching experiences rather than material possessions are proving most popular amongst those of all ages.
Top five aspirations on Great Britain’s Bucket Lists
Travel the world
See children married or settled down
Learn to speak a foreign language
Swimming with dolphins
Source: CPJ Field & Co
Other findings of the research reveal how family traditions, such as skills and heirlooms, continue to be passed down between generations. Photographs and paintings are the most commonly inherited items, received by 39% (18.5 million). This was closely followed by those who inherited jewellery (16.6 million), whilst 28% were passed down ornaments, crockery and glassware (13.3 million). Also featuring in the top five items most commonly passed down items were recipes (11 million) and seasonal holiday traditions (10.6 million).
Mirroring the sentimental value placed on those inherited items and traditions by previous generations, today’s society has a similar wish list to pass down to future generations but interestingly;
Top Five Inherited Family Traditions, Skills & Heirlooms
Inherited by respondents
Plan to pass down to next generation
Photographs or paintings (18.5 million)
Photographs or paintings (20.7 million)
Jewellery i.e. necklaces, watch (16.6 million)
Jewellery i.e. necklaces, watch (19.3 million)
Ornaments i.e. glasses, crystal bowls, etc (13.3 million)
Property (12.9 million)
Recipes (11 million)
Ornaments i.e. glasses, crystal bowls
Seasonal holiday traditions i.e. Christmas, Easter (10.6 million)
Seasonal holiday traditions i.e. Christmas, Easter (9.6 million)
Source: CPJ Field & Co
Jeremy Field, Managing Director at CPJ Field & Co, commented, “We would encourage those thinking of New Year’s Resolutions to widen their imagination this year and collate a Bucket List. Our research shows that almost half of Great Britain’s residents are thinking of their own bucket lists and this reflects the conversations we have in branch.
“We are proud to be a family owned and managed company, and so have been encouraged to see that today’s society still places an emphasis on the legacy left to family and friends.”
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Commissioned by CPJ Field & Co, ICM interviewed a sample of 2,928 adults aged 18+ in GB online between 27th July – 3rd August 2012. Surveys were conducted across the country and the results have been weighted to the profile of all adults. 2928 respondents were interviewed across Great Britain. All data is weighted to the GB population and therefore population figures are estimates.
About CPJ Field & Co
CPJ Field & Co Ltd is a leading funeral service provider, which operates over 30 branches across East and West Sussex, Surrey, Kent, Dorset, Buckinghamshire, Hertfordshire, Bedfordshire and South West London. A family business that traces its origins to the late 1600s, it is actively owned and managed by the Field family. Over the past three centuries, the Field family has assisted with the funeral arrangements of monarchs and national heroes such as the Duke of Wellington, Queen Victoria and King Edward VII.
The funeral homes provide the highest standards of care and commitment offering a range of bespoke services such as funeral planning, pre paid funeral plans, legal services, flowers, monumental masonry and international repatriation. Professionally trained and compassionate staff guide customers through what can be a stressful and highly emotional time.