After the revelation that Facebook will now be advertising apps directly on to user’s news feeds, to increase their revenue after a substantial dip, EUM Consultants, Birmingham, questions the idea and how it may affect Facebook’s popularity.
Facebook is one of the world’s largest social networks. Facebook are currently conducting a test run on limited Facebook users, posting links to apps on user’s news feeds. EUM Consultants, a Birmingham based company have their own group on Facebook,(www.facebook.com/
In recent months, Facebook has been concerned with the astonishing amount of users transferring their main activity on Facebook from computers to their mobile devices, with a reported 543 million people using their mobile devices for Facebook. With no advertising on mobile Facebook until now, its shares have nearly halved in price. Facebook’s new idea to increase revenue by posting apps on users news feeds is currently being tested, with reports of around $500,000 increase being made through sales a day. It works by posting on a user’s wall, linking the user to the appropriate app store, to pay for and download apps. Alex Tsimboykas, of EUM Consultants, says “I am very excited about the new app adverts, I am always downloading games to my iPhone, to have them directly on my Facebook is great, but what’s even better is that they can be linked to games I have played recently, which saves me time scrolling around apps and games I am not interested in!”
As Facebook would have expected, there are mixed reviews of the new app adverts. Application and game fans are looking forward to it, however, those that focus on Facebook to keep up to date with friends are not as excited. Mark McAlear, MD of EUM Consultants states “I love Facebook, especially on my mobile, however I don’t know how I will feel if my news feed is filled up with advertisements and links to app stores that I have no interest in.” On the other hand, the sales Director of EUM Consultants, Alex Tsimboykas opposes, he states that “I am thrilled for more app advertisements, bring it on!”
Opinions may be divided EUM Consultants Birmingham,;
Either way, Facebook users, including those at EUM Consultants, should brace themselves for a few extra news feeds appearing.