TSL Channels, a global leader in IT channel marketing, is today announcing the publication of thought leadership content on best practices worldwide in channel partner recruitment. The white paper and webinar are based on TSL's experiences in IT channel partner recruitment over 15 years with some of the world's best IT companies.
A channel partner is a company that a manufacturer or producer partners with to market and sell the products or services that the producer provides. Channel partners can take many forms, depending on the product or service being marketed, but overall they have become an important part of marketing, particularly in the technology arena. To put it simply, channel partners re-market and products to end users for a manufacturer, allowing manufacturers and software developers to focus more time and resource on product development and support.
Channel partners are an integral part of marketing campaigns for the technology sector. However, building out a channel programme can be a big challenge. How can IT companies identify an initial list of potential resellers, system integrators, value-added resellers, or independent software vendors? How can IT and software manufacturers determine which ones are potentially suitable for them? How do they eventually short list potential partners to have a deeper discussion with?
This joint white paper and webinar outlines the channel recruitment services required for recruiting the right channel partners for a company, so that they can effectively leverage the best partners and maximize performance and revenues.
About TSL Channels:
TSL Marketing is a channel marketing agency for the technology sector, providing a range of channel recruitment, enablement and co-marketing services worldwide.
Working for many of the world’s leading technology companies, as well as small niche leaders, TSL operates nine offices worldwide and have been providing channel marketing services in multiple languages across the entire technology sector since 1999.
If you would like further information please visit us at www.tslchannels.com