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Tv Ad Newbie Snags Best Commercial of Year Award

Number one selling brand tops list of 2012 commercials with their very first in their 20-year history.

PRLog - Jan. 13, 2013 - There were hundreds of great commercials that aired during 2012, but only one can receive the top spot. After careful deliberation, editors of CommercialTunage (http://www.commercialtunage.com/) compiled the Top 10 Commercials of 2012, awarding Skyy Vodka’s (http://www.skyy.com/) “Passion for Perfection” commercial the best commercial of the year. They may be newbies when it comes to TV ads, but they certainly unveiled their first ad like pros.  Trailing behind in the Number Two spot is Lexus with their “Miles” commercial, which is also one for the books. Some of the other brands that placed in the Top 10 include Fiat, Budweiser, Omega, Microsoft, Southern Comfort, and Volkswagen. With a majority of automobile and alcoholic brands making it to the list, it seems quite clear that these industries really take time to create a top notch TV ad.

After carefully studying the production of Skyy Vodka’s first commercial, it is no surprise that they snagged the Number One spot on the list of best commercials for the year. The brand carefully chose their partners and decided to partner up with Digital Domain and Mothership, which is the company’s production arm. These companies are known for their work done in Titanic, Transformers, and many other movies.

Skyy was very visible in the print world using famous photographers like Moshe Brakha, Mathew Rolston, and David LaChapelle. So it makes sense that the brand would not settle for anything less than perfect when it comes to their introduction into the television world.

“Passion for Perfection” offers sleek, futuristic imagery. The idea of the commercial is so clever, being set inside a bottle. Viewers are entertained with images of futuristic factory transforming icy glacial waters into smooth-diamond Skyy Vodka in the day. At night, the stunning factory workers fill up their glasses to enjoy a glitzy night of partying while enjoying their Skyy Vodka.

In addition to the incredible images, Skyy chose a music track that seems custom matched. The song “White Hot Magic” by The Polyamorous Affair (http://thepolyamorousaffair.com/) seals the deal for this ad. The song is catchy and perfect for the scene.  It is no wonder why Skyy Vodka’s “Passion for Perfection” was chosen as the favorite commercial of 2012.

With the 2012 best commercial of the year award presented to Skyy Vodka, it is exciting so see who will win the award for 2013. Will it be another newbie? Or will it be a pro? Will automobile and alcoholic TV advertisements continue to dominate the Top 10 list?

The full list of the Top 10 Commercials of 2012 can be found at:  http://www.commercialtunage.com/top-10-commercials-of-2012.

CommercialTunage provides an extensive directory of popular music and songs used in commercials.  Started in 2012, it provides one of largest databases of commercials available.  Visit:  www.commercialtunage.com

If you'd like more information about the use of popular music in commercials, please contact info@commercialtunage.com.

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