So, is the ad in the Super Bowl worth it? Is it the best way to spend that advertising money? And how can you determine the best way to spend your
Simple, take a look at some easy-to-use advertising math called “The Barrows Popularity Factor,” says Robert Barrows, President of R.M. Barrows, Inc. Advertising and Public Relations in San Mateo, California.
The “Barrows Popularity Factor” is an easy-to-use mathematical equation that actually lets you quantify the relationship between advertising and sales, and as they say in advertising... “It really works!” says Barrows.
The reason the math works is very simple.
It reduces the relationship between advertising and sales to its lowest possible common denominator...namely:
In mathematical terms, the formula looks like this:
The Barrows Popularity Factor= How much did you sell? (In units) divided by /How much did you advertise? (in gross impressions)
The answer you get is a rate of return on gross impressions.
That rate of return on gross impressions quantifies the popularity of your product and its promotion, and by doing so, it quantifies the relationship between your advertising and sales.
“Once you can quantify the relationship between your advertising and sales, you can then begin using a variety of other easy calculations to help you test and compare various elements of your advertising, and it can help you plan and project your advertising to help you increase your sales, increase your profit and decrease your risk,” says Barrows.
The math and how to use it are explained in a booklet he wrote called “The Barrows Popularity Factor.”
You can read more about the math and download “The Barrows Popularity Factor” booklet for $4.95 at www.barrows.com.
“In short... the math in the Barrows Popularity Factor will give you more of the information you need to make key marketing decisions with far less risk, says Barrows, and it can help you fine-tune your entire marketing program, starting immediately.”
“All kinds of businesses, in all kinds of industries can use this math to help them make a lot more money,” says Barrows.
“Businesses of all sizes should be using this math on a daily basis, says Barrows.
The math is universal and effective. You can read the whole booklet in about an hour.
You can download it for only $4.95 at www.barrows.com, and anyone who spends any money on any advertising anywhere, should read this booklet immediately, he says.
It can even help you measure the effectiveness of your Super Bowl ad.”
In addition to doing advertising, Robert Barrows is also a sculptor and an inventor. He is the inventor of a video tombstone called the Video Enhanced Gravemarker (U.S Patent #7,089,495). You can find out more about the video tombstone and see some samples of some of his sculpture at www.barrows.com.
He is also the author of a poem about the state of manufacturing in America. The poem is called “It used to be made in America.” You can see it online at www.itusedtobemadeinamerica.com.The poem is about the loss of jobs and the consequences of the outsourcing of jobs to other countries. “It paints a vivid picture of conflicting economic forces” according to Barrows, and he hopes to be able to develop the poem into some song lyrics, some television projects and a series of moneymaking directories about manufacturing, jobs and products that would be made in America. The directories would be on a companion website called www.madeinusa.us.com.
For additional information about measuring the effectiveness of advertising with “The Barrows Popularity Factor,” contact Robert Barrows at R.M. Barrows, Inc. Advertising and Public Relations in San Mateo, California at 650-344-4405, www.barrows.com.