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# Super Bowl Advertising: Is a \$4,000,000 ad in the Super Bowl worth it?

Is a \$4,000,000 ad in the Super Bowl worth it? And how can you determine the best way to spend your advertising budget? Simple. Take a look at some advertising math called “The Barrows Popularity Factor.” Read all about it at www.barrows.com.

PRLog - Jan. 17, 2013 - Every company has their own way of determining how to spend their advertising budget. A lot of those decisions are extremely subjective, especially when you are betting about \$4,000,000 on a Super Bowl ad versus so many other ways to spend that same advertising money.

So, is the ad in the Super Bowl worth it? Is it the best way to spend that advertising money?  And how can you determine the best way to spend your

Simple, take a look at some easy-to-use advertising math called “The Barrows Popularity Factor,” says Robert Barrows, President of R.M. Barrows, Inc. Advertising and Public Relations in San Mateo, California.

The “Barrows Popularity Factor” is an easy-to-use mathematical equation that actually lets you quantify the relationship between advertising and sales, and as they say in advertising... “It really works!” says Barrows.

The reason the math works is very simple.

It reduces the relationship between advertising and sales to its lowest possible common denominator...namely: “How much did you sell? (divided by)  How much did you advertise?” (But don’t do the math in dollars...do it in units per gross impressions.)

In mathematical terms, the formula looks like this:

The Barrows Popularity Factor= How much did you sell? (In units) divided by /How much did you advertise?  (in gross impressions)

The answer you get is a rate of return on gross impressions.

That rate of return on gross impressions quantifies the popularity of your product and its promotion, and by doing so, it quantifies the relationship between your advertising and sales.

The math and how to use it are explained in a booklet he wrote called “The Barrows Popularity Factor.”

“In short... the math in the Barrows Popularity Factor will give you more of the information you need to make key marketing decisions with far less risk, says Barrows, and it can help you fine-tune your entire marketing program, starting immediately.”

“All kinds of businesses, in all kinds of industries can use this math to help them make a lot more money,” says Barrows.

“Businesses of all sizes should be using this math on a daily basis, says Barrows.

The math is universal and effective. You can read the whole booklet in about an hour.

You can download it for only \$4.95 at www.barrows.com, and anyone who spends any money on any advertising anywhere, should read this booklet immediately, he says.

In addition to doing advertising, Robert Barrows is also a sculptor and an inventor. He is the inventor of a video tombstone called the Video Enhanced Gravemarker (U.S Patent #7,089,495). You can find out more about the video tombstone and see some samples of some of his sculpture at www.barrows.com.

He is also the author of a poem about the state of manufacturing in America. The poem is called “It used to be made in America.” You can see it online at www.itusedtobemadeinamerica.com.The poem is about the loss of jobs and the consequences of the outsourcing of jobs to other countries. “It paints a vivid picture of conflicting economic forces” according to Barrows, and he hopes to be able to develop the poem into some song lyrics, some television projects and a series of moneymaking directories about manufacturing, jobs and products that would be made in America. The directories would be on a companion website called www.madeinusa.us.com.

For additional information about measuring the effectiveness of advertising with “The Barrows Popularity Factor,” contact Robert Barrows at R.M. Barrows, Inc. Advertising and Public Relations in San Mateo, California at 650-344-4405, www.barrows.com.

Photo:
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 Contact Email : ***@barrows.com Source : R.M. Barrows, Inc. Advertising & Public Relations Phone : 1-650-344-4405 Zip : 94401 City/Town : San Mateo - California - United States Industry : Business, Marketing Tags : retail, manufacturing, Advertising, Entertainment, Business Last Updated : Jan 21, 2013 Shortcut : prlog.org/12058346
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