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Follow on Google News | Jotun set to showcase eco-friendly range of paints at 2013 edition of WFES in Abu DhabiCompany to throw the spotlight on ‘Jotashield Extreme,’ ‘Fenomastic Stain Resistant’ and ‘Fenomastic Hygiene’
By: Jotun ‘Jotashield Extreme’ is a 100 per cent pure acrylic formulation designed for durability in extremely harsh tropical climates. The new innovative paint product is the result of the company’s use of revolutionary pigment technology to meet the growing demand for heat reflective and eco-friendly paints in the Middle East. 'Jotashield Extreme' allows consumers to have darker shades of colours while also giving them thermal indoor comfort and durability with superior exterior protection at a competitive price. The paint presents a unique 2x UV Protected Colours and 2x Heat Reflective feature that offer superior colours with outstanding protection against the destructive effects of UV rays and heat from Infrared (IR) rays present in sunlight. 'Jotashield Extreme' also has low dirt pick-up and excellent resistance to alkali, algae and fungus. It is a low-VOC environmentally- “We are looking forward to our participation at this year’s edition of WFES, which not only reflects our strong commitment towards environmental preservation and sustainability but also gives us the unique opportunity of leveraging our diverse portfolio of world class, durable and eco-friendly products and solutions across various industry verticals,” said Sherif A. Megeed, General Manager, Jotun Paints Abu Dhabi. “Over the years, Abu Dhabi has helped push the envelope on sustainable development. In line with this, we have always remained true to our vision of becoming a significant player in this campaign by addressing the needs of the market through the development of innovative, eco-friendly, world class quality products. Throwing the spotlight at 'Jotashield Extreme' during WFES will allow us to highlight our initiatives of raising the benchmark of environment friendly production techniques and products within the paint manufacturing industry.” According to Jotun, the company has conducted various tests on aluminum and cement fibre boards, which showed significant temperature differences as compared to using normal paints. 'Jotashield Extreme' exceeds GS-11 standards for paint, LEED compliant and also meets the requirements set by Estidama. This paint is multicolour, tintable and has an increased selection of darker colours for exterior. Users are also given assurance and confidence with its offer of a 10-year performance guarantee and high anti-carbonation feature, which protects against chalking, flaking, peeling, etc. Also to be highlighted during WFES is Jotun’s ‘Fenomastic Stain Resistant,’ a premium interior wall paint that is being positioned to be the best in its class. The main feature of this new product is its ability to remove difficult stains like fingerprints and shoe marks, without affecting the paint and making it still look like new. Meanwhile, 'Fenomastic Hygiene' is a superior quality paint that offers high resistance against bacteria and fungi that can usually be found in highly humid and wet areas like kitchens, bathrooms, hospitals, etc. “Companies, organizations and individuals from all over the world have come together to create more awareness and effect actions that can preserve our environment and its natural resources. With this in mind, we at Jotun have remained steadfast in our commitment to create products that not only aims to preserve but also create a safe and healthier environment. This is why we have developed a range like ‘Fenomastic,’ Jotun’s Abu Dhabi production facility produces more than 23 million litres of paints annually and has managed to strengthen its sustainability efforts with the roll-out of its ‘GreenSteps’ End
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