LG launches new Innovative “DOOR-IN-DOOR” Refrigerator in KSA

PRLog (Press Release) - Jan. 13, 2013 - LG Electronics (http://www.lg.com/ae) (LG), a global leader and technology innovator in home appliances (http://www.lg.com/ae/home-appliances/index.jsp), and United Yousef Mohamed Naghi Company Ltd. announced the launch of its Side by Side Refrigerators equipped with the World’s first Dual Access Door System with the largest capacity in Saudi Arabia. A proprietary LG’s own design, this new Door in Door (DID) Refrigerators opens with the simple push of a button, giving consumers quick access to their favorite snacks and drinks. In addition to access items with ease, this sealed Door in Door compartment prevents the Refrigerator’s chilled air from escaping, helping to keep food fresh for longer periods.

“LG’s latest user-friendly refrigerators now provide more storage space and a number of new convenience-oriented features” said Mr. John Lee, President of LG Electronics in Saudi Arabia. “LG has specifically focused on advanced insulation technologies, and this expertise enabled the largest capabilities. The Door in Door, double layered door system and new organization systems are clear illustrations of LG’s commitment to bringing truly smart product designs to the customer’s” added Mr. John Lee.  

This new Door in Door Refrigerator is designed by Karim Rashid, a well known top designer maestro. It has an elegant design and finish with features that cater the Saudi consumers. The linear compressor (which has lesser friction points compared with conventional compressors) efficiently controls the cooling power and reduces internal friction to reduce energy consumption, said Mr. Sanginn Lee, senior product manager for Home Appliances.

Along with the main Door in Door feature and large capacity of 29.8 Cubic feet, the other key specifications are Hygiene Filter (a four Step filter to clean the air inside the Refrigerator compartment), Vacuum Fresh (Air tight vegetable box to keep food fresh for longer time), Moving door Ice maker (Ice maker shifted to the door to make more space in Freezer compartment) and moving basket (the basket can be moved to keep large bottles or drinks in DID compartment) added Mr. Sanginn Lee.

Mr. Byeong Woo Park, Managing Director, United Yousef Mohamed Naghi Company Ltd. said, "Consumers are continuously looking for creative new products that serve a multitude of purposes, and this new Side by Side Refrigerators with Dual Access Door system technology provide the versatility in innovation, Large capacities and easier access to frequently used food. This Door in Door feature will allow the house wives to organize the food in the Door in Door compartment according to their likings.”

LG will soon introduce a complete line of Refrigerators with these Unique Dual Access Door technologies which will enhance the smart living styles of Saudi Consumers. According to LG, this New Side by Side Refrigerator is now available in all United Yousef Naghi – LG Showrooms thorough out the Kingdom and Major Electronics outlets.

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Home Appliance Company

The LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG’s insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances, are designed to resonate with consumers around the world. LG’s innovative technologies and convenient features, including the world's first interactive refrigerator, steam washing machine and combination oven and microwave, set new trends in the appliance industry, helping to establish LG as a global leader.  

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