According to the Austin based SEO firm, focus with SEO and online marketing efforts need to be with quality content. This starts with making sure that a website has content on each page written for a real human and not just for the search engines. Page structure is key, if a local business has a list of services, create a page for each service and optimize that page for only that service. If the business is located in let’s say Austin, that will need to be included in the on-page SEO optimization. Google now takes into consideration “bounce rates”. This is how long someone stays on a page, and then exits. This tells Google how users are responding to the content on that page and whether it is relevant or not. If a page has content written stuffed with keywords just to rank well in the search engines, and isn’t appealing to actual people then the website will eventually decrease in the rankings.
Google loves freshness, which means new content, blog posts, updated content. Adding a blog to a website, for example: website/blog and displaying a snippet of the latest 3 blog posts on the home page will give Google some of the freshness that it loves. Integrating a Twitter feed that showcases the latest twitter posts shows Google that the website has a social presence and it also gives more of the freshness.
“Quality everything, website content, social media posts, back links to your site, making sure you are focusing on quality over quantity is what is going to keep your website and business competitive for the future”, stated the Austin SEO firm owner. Writing one great article about one’s niche, and having it republished, shared through Twitter, Facebook, and syndicated through a lot of different places, is far better than writing 20 bad articles.
SEO experts speculate that there will be many more changes and Google shifts to come, so business owners and marketers will need to stay on their toes.
Visit http://visibleseo.com for more information.
Name: Josh Smith