When asked for the reason behind Spur’s inception, CEO, Kristin Holtzendorff, stated, “I’ve been riding as long as I was walking. And to say that ‘I’m dedicated to all that is horses’ would be an understatement. I’m so passionate about this sport it transcends into all aspects of my life, even my fashion. I wanted to create a clothing line that would be versatile to wear with your boots and jeans at the stables and to look good at the grocery store after. I hated the fact I was always changing into more stylish clothes to run errands or be seen in public. So I began designing what is now Spur Ridewear.” The company, while targeting a fashion-savvy crowd, also boasts a very affordable average price point of 25 dollars.
Spur Ridewear has quite the elite list of endorsees as well; Kenny Platt, Mark Guynn, and Steve Schwartzenberger to name a few. “We are honored they are so eagerly endorsing us; their reputation amongst the equine and rodeo community is second-to-none”
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