With Woeppel’s help, Dixie Iron Works has grown seven-fold from $3 to $20 million in sales in the past nine years. Dixie has been able to make powerful, constructive changes to its operations, marketing, sales, and organizational strategies.
The first part of the implementation worked much like the book in terms of tracking down and breaking constraints on the shop floor – with impressive bottom line results. Early in the implementation, a modest $8,000 in tool modifications put an inactive machine back in service and increased plant capacity by 25%. Consequently, Dixie was able to cancel an order for a new machine to perform the same functions and saved nearly $150,000.
Internal bottlenecks were broken repeatedly as Dixie developed the ability to move any constraint to where they wanted it to be. Breaking internal constraints wasn’t enough; it was soon discovered that the constraint was outside the company – it was the market. In order to continue to grow profits, sales had to be improved and newfound capacity filled.
Dixie created an internal pseudo-constraint called the “control point.” Then, the company looked at products that consumed time at the control point in order to exploit not only time value, but throughput value. The result of the analysis was the realization that the most profitable products were those in Dixie’s own branded line of globally marketed products, while “traditional”
Getting rid of low throughput business was not enough. Dixie still had to generate additional sales. A policy constraint involving distributors was identified and removed. Rather than continuing with them on a consignment basis, distributors were offered price incentives for buying inventory. The net result for the distributors was lowered prices (and increased profits) and consequently, they now contribute a full quarter of Dixie’s sales revenues.
Pinnacle Strategies is the developer of ViewPoint a service that dramatically simplifies managing projects, enabling project teams to rapidly improve project performance. Pinnacle Strategies also is the creator of the RABIT methodology, a proprietary approach that is concentrated on implementing quick response solutions with rapid results. The RABIT methodology culminates years of practical experience and expertise in continuous improvement;
Pinnacle Strategies
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Annette Hamilton, Director of Marketing
pr@pinnacle-
972.492.7951



