The Affordable Care Act (ACA) touches many professionals throughout the country – but especially hits home for benefits brokers. As a result, some individuals may proceed in a downtrodden manner; the door to benefits selling seems, for the moment, shut. This shift is only temporary. Many in this industry continue to sell group health. How can it still be sold effectively?
Read the January Sales Talk in its entirety at http://eba.benefitnews.com/
Each month we share a column written by Craig J. Davidson, CEBS, founder of Davidson Marketing Group and FutureOffice Network. Craig writes this column in Employee Benefit Adviser magazine to provide readers with strategic and tactical thought on benefit sales so that you can grow your business faster with the FutureOffice Network.
About the Writer
Mr. Craig J. Davidson, CEBS, is Principal of Davidson Marketing Group, LLC and the FutureOffice Network. Davidson is also on the faculty at the Sheldon B. Lubar School of Business at the University of Wisconsin, Milwaukee. He is also a popular monthly columnist for Employee Benefits Adviser magazine.
About FutureOffice Network
FutureOffice Network is an internet-based H.R. service with approximately 17,000 active users across the United States. Its tools streamline employer workflow and include coverage for H.R. and benefits or property and casualty groups. FutureOffice Network offers support in areas ranging from Safety and Training to Employee Benefits and Communications.