C360 sales intelligence : Over 108,000 global companies have been profiled with cloud computing installation details and competitive intelligence of Amazon Web Services, Windows Azure, Rackspace etc. This is a market place generating over 2 billion in cloud computing annual revenue. Launching a campaign into this space would help increase awareness of Cloud Services and quickly create pipeline. A mere 10% switchover ratio would create millions in revenue growth for your business. Our research indicates that the recent outages and technical glitches of AWS and Azure has resulted in customer interest to consider multiple options for their cloud computing needs. This is a timely opportunity for Cloud vendors to design marketing campaigns to win net new accounts, win-back competitor accounts, increase market share and grow revenue.
Campaign theme : Cloud Storage
C360 sales intelligence : Our research indicates that storage technology has advanced fast enough, that the demand for cloud storage systems is stabilizing and growing significantly. Nearly 40,000 global companies have been profiled with storage installations from EMC, NetApp, HDS, HP etc. These are enterprise level accounts mostly having in-house data centers of terabytes of data in storage with continued high data growth. The key sales intelligence here is, thousands of these storage installations are older and end of life systems hence need tech-refresh. Our research also indicates that several of these customers are considering cloud storage options for data center, back up and recovery, archiving etc. This is an excellent opportunity for your team to launch campaigns into those traditional hardware customers and win them over to Cloud storage deals.
Campaign theme : Enterprise Apps Cloud
C360 sales intelligence : Nearly 60,000 companies have been profiled that are running on enterprise applications such as SAP, Oracle, VMware etc. We notice, there is a significant trend towards cloud computing and cloud solutions across industries and customer segments. Most of these enterprise software customers are IT rich and have complementary web app projects to fit their specific business needs. Our business analysis indicates that Cloud Services could be a first step for these companies into the journey to cloud, perhaps by moving their test and development environments into cloud. This could be a marketing tactics your team could consider in the near future, to improve awareness of Cloud Computing Services.
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