Recently, the buzz online in regards to ILA "Inspired Living Application"
Inspired Living Application markets a variety of personal development videos, delivered via the ILA branded Inspired Living application which operates on most if not all mobile devices. The Inspired Living videos are delivered weekly, with the ILA application providing paid members access to a library where they can watch inspirational archived videos on their mobile devices.
The main questions and concerns many internet marketers are having amongst themselves on social media sites like Facebook, and Twitter is this:
"Is Inspired Living Application a scam?" Well the answer to that question is not an easy one due to the lack of information on ILA, except for the fact that the domain registrars list John Rodgers as the owner of (livingapp. com).
The next concern is based upon the "hype" factor now surrounding ILA, and this could be attributed to the low entry fee, and niche mobile app product Inspired Living Application is now offering prospective ILA representatives.
In doing some research online on John Rodgers it comes up that Mr. Rodgers was a founding leader of Zurvita a marketing company describing itself as providing proprietary health and wellness products and services.
John Rodgers, and Zurvita are also mentioned on the website "Ripoff Report" yet Mr. Rodgers offers a solid rebuttal to a claim against Zurvita, and most marketers know that what's posted on sites like Ripoff Report is not to be taken at full value, due to the fact that there are some people who use these "complaint" platforms, because they have an axe to grind.
In my honest opinion after completing my due diligence on Inspired Living Application I could not find any indications that it is a scam. As far as the hype factor is concerned, I simply attribute this Inspired Living App buzz to good old fashioned word of mouth marketing, which Mr. Rodgers seems to be implementing, especially since a company like Zurvita base that attribute (word of mouth advertising)
Along with the mobile app, Inspired Living Application offers a business opportunity which has 3 levels of membership within ILA, and as per the scheduled pre launch date of Monday January 28, 2013 these three Inspired Living Application memberships will be as follows:
1) Free ILA Enrollment members will get to download the weekly Inspired Living Application video, but that member would not have access to the ILA archive, nor will they be able to get the ILA associate website, or participate in the companies 3x7 forced matrix compensation plan.
2) Retail ILA Customer cost $6.95 per month, and this type of ILA member is simply a person desiring to join Inspired Living as a "customer" only with no intentions of referring anyone to the ILA associates program, which means that this type of member will only be able to get access to the mobile apps, and archives, but nothing else.
3) The ILA Associates program cost $9.95 monthly and allows the associate the the benefits of enjoying all of the ILA weekly mobile video apps, plus the video ILA archives, along with an official Inspired Living company website, and participation within the ILA 3x7 forced matrix company compensation plan.
Although, the ILA comp plan, and business model seem intriguing, I feel that what makes a business succeed is products that people need, and want along with a well executed marketing plan, which is why at this particular moment I'm not joining the ILA program.
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