Much of 2012 was spent assessing and improving the company website, which now acts as both an Ecommerce platform and a fantastic information resource thanks to its comprehensive Advice Centre. The Green Apple team spent many months adding articles and how-to guides to this handy platform, which offers help to those looking to buy, install or maintain their laminate, engineered and solid wood floors. Staff were also tasked with refining the user experience, which involved running through and amending the checkout process to ensure conversions were not lost at this crucial stage of the buying cycle.
Though the company already runs an effective Pay Per Click marketing campaign, Managing Director Stephen Macvicar believes that the key to sustained growth is to achieve great positions in the organic search engine listings. He is hopeful that his website’s online presence will be boosted dramatically by his recent partnership with local Chelmsford firm, Freelance SEO Essex. This up and coming online marketing agency specialises in crafting bespoke, content-driven search engine optimisation strategies for clients who are looking for campaigns that will generate a palpable ROI for their business, in both the long and short term.
“Our credentials and achievements have allowed us to establish ourselves as one of the leading flooring retailers in the UK,” Steve says. “In addition to our excellent products, prices and sales team, we’re confident that we now have all the tools to succeed online and are now looking forward to reaching a larger audience by focusing on improving our natural ranking positions.”
Green Apple Flooring supplies an extensive range of solid wood, engineered and laminate flooring to the UK. The company is proud to stock flooring and maintenance products from some of the best-known flooring brands in Europe, including Quickstep and Elka, at extremely competitive prices. Visit http://www.greenappleflooring.co.uk for more information or call 0800 002 9525 to speak to a member of staff directly.