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Karhu 2013 Unveils New Flow Collection Featuring Efficiency-driving Fulcrum Technology

Flow Light, Flow Trainer and Flow Trail Raise Performance Expectations Off-road and On

 
PRLog - Jan. 10, 2013 - BEVERLY, Mass. -- In the never ending pursuit to achieve maximum running efficiency, Finland’s legendary running brand announced today it’s expanding its popular Flow collection.  The new, three shoe collection combines Karhu’s (www.karhu.com) famous Fulcrum Technology with lighter weight, more flexible materials and a lower heel drop to improve running economy.

“Our shoes are designed based on the Finnish principle of efficiency and the  “Rullaava” technique where one gait cycle rolls into the next.  To accomplish this, better alignment of the entire body, not just the legs and feet, must be considered as the main source of propulsion,” says Huub Valkenburg, President & CEO of Karhu.  “The new Flow collection uses direct underfoot placement of our Fulcrum Technology to ensure the best body position and movement through the gait cycle regardless of whether the runner is a heel, midfoot or forefoot striker.  The result is a quicker transition and an effortless sense of flying over the ground.”

Backed by running biomechanics research at the University of Jyvaskyla, the Flow collection highlights the Fulcrum Technology’s ability to minimize vertical oscillation and reduce ground braking forces. As a result, the runner wastes less energy per stride allowing for faster, farther and easier running.  Less bounce and better body positioning reduce pounding and stress on the bones, ligaments, joints and muscles to decrease the likelihood of injury.  In combination with the new, lower heel drop of 8mm, the Flow delivers natural forward propulsion, increased ground awareness and a more responsive ride.

Flow Light Fulcrum: Specifically engineered for the competitive runner, the Flow Light is the highest performance model, lightest in weight and most flexible.  The advanced wearable EVA foam in the midsole and outsole creates the line’s most responsive ride.  The virtually seamless upper ensures a snug fit through the heel and arch without restricting natural movement of the toes and forefoot.

Flow Trainer Fulcrum:  Durable enough to be used as an everyday trainer yet light enough to double as a racing flat, the Flow Trainer is suitable for the widest variety of speeds and distances. This model’s softer EVA combined with a directly placed fulcrum delivers increased forward propulsion, diminishes braking and promotes a naturally comfortable ride.

Flow Trail Fulcrum: Rugged enough for the toughest single track trails, yet accommodating to road surfaces, the Flow Trail features a counter-directional T-lug design equally adaptable to both uphill and downhill running.  The lower profile maximizes the feel of the terrain without compromising the Fulcrum Technology’s ability to increase propulsion.  A durable waterproof mud guard protects the runner’s feet from harsh wilderness elements including creek crossings, rocks and roots while the faster transition through the gait cycle makes it easier to flee from angry moose.

In keeping with Karhu’s commitment to the specialty run channel, the new Flow collection line will only be available at running specialty stores and not online.  Suggested retail prices for both men and women’s models are $110 (Flow Light), $115 (Flow Trainer), and $120 (Flow Trail).

MOVE FORWARD WITH KARHU:

Karhu, Finnish for bear, is Finland's legendary running brand.  Founded in 1916, the company’s shoes set the standard for efficiency - The hallmark of Finnish design philosophy and an integral component of performance.  Karhu shoes and apparel are sold globally by running and outdoor specialty retailers.  The company is owned by Karhu Holding, B.V.  For more information, visit www.karhu.com.

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Contact Email:
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Source:Karhu
Phone:781-646-0667
City/Town:Beverly - Massachusetts - United States
Industry:Fitness, Retail
Tags:footwear, running, shoes
Shortcut:prlog.org/12056905
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