The world of the modern Indian youth, existentially found living in crowded metro cities that fuel passions, desires and undying aspirations. They belong to different religions, social and economic groups but they are a generation of dreamers, who long to be achievers.
Today’s ‘Be More’ desire is all about letting go – of inhibitions, giving birth to this new culture of dream big, work smart, party hard, and live uncompromisingly in style. This has led to an overwhelming demand for updates and content on lifestyle, luxury and the high-life. And to cater to this demand, a strategic shift in positioning took place from ‘Spritz & More’ to ‘liveinstyle.com’