1. Latest News
  2. Submit Press Release
  1. PR Home
  2. Latest News
  3. Feeds
  4. Alerts
  5. Submit Free Press Release
  6. Journalist Account
  7. PRNewswire Distribution

CES 2013 Exhibitors Make Common Exhibiting Mistakes

Exhibitors at CES 2013 insist on making common exhibiting mistakes. It is obvious they lack the trade show exhibitor training needed.

 
PRLog - Jan. 9, 2013 - Exhibitors at this year's Consumer Electronics Show (CES 2013), one of the largest shows in the world, insist on making common exhibiting mistakes. Over 3,000 exhibitors are currently showcasing a wide range of innovative technology products at the Las Vegas Convention Center.

Walk the show floor and you’ll find many of the exhibitors who don’t have a clue how to interact with the visitors, and what they need to be doing to maximize their time and money investment at CES. Unfortunately, many of the behemoths in the industry are some of the worst culprits. Company representatives stand around chitchatting to their colleagues, ignoring booth visitors, or they spewing out their sales spiel showing zero interest in what the visitor is really interested in.
It is obvious they lack the trade show exhibitor training needed to learn the essentials to really make the most of their time on the show floor.

Successful selling at CES depends, not only on innovative products and services, but more importantly, on how well the booth staffers represent them.

Working a trade show requires a unique mix of skills. Savvy exhibitors know that they’re there to listen to the attendees. People come to shows seeking answers to specific business problems. If you’re too busy spouting off your sales spiel, to listen, you’ll never even hear the problem, much less understand it and offer viable solutions. Rest assured, the attendee will move on to someone who’s willing to help them fix their problem.

--- End ---

Click to Share

Contact Email:
***@thetradeshowcoach.com Email Verified
Source:THE TRADESHOW COACH
State/Province:New York - United States
Industry:Business, Electronics
Tags:CES 2013, consumer electronics show, trade show training, booth staff training, exhibiting mistakes
Shortcut:prlog.org/12056527
Disclaimer:   Issuers of the press releases are solely responsible for the content of their press releases. PRLog can't be held liable for the content posted by others.   Report Abuse

Trending News...



  1. SiteMap
  2. Privacy Policy
  3. Terms of Service
  4. Copyright Notice
  5. About
  6. Advertise
Like PRLog?
9K2K1K
Click to Share