Walk the show floor and you’ll find many of the exhibitors who don’t have a clue how to interact with the visitors, and what they need to be doing to maximize their time and money investment at CES. Unfortunately, many of the behemoths in the industry are some of the worst culprits. Company representatives stand around chitchatting to their colleagues, ignoring booth visitors, or they spewing out their sales spiel showing zero interest in what the visitor is really interested in.
It is obvious they lack the trade show exhibitor training needed to learn the essentials to really make the most of their time on the show floor.
Successful selling at CES depends, not only on innovative products and services, but more importantly, on how well the booth staffers represent them.
Working a trade show requires a unique mix of skills. Savvy exhibitors know that they’re there to listen to the attendees. People come to shows seeking answers to specific business problems. If you’re too busy spouting off your sales spiel, to listen, you’ll never even hear the problem, much less understand it and offer viable solutions. Rest assured, the attendee will move on to someone who’s willing to help them fix their problem.