“I’m not looking for a big splash immediately;
Polston developed the nail polish about 20 years ago when he was commissioned to create a peel-off polish for a Klutz project. Because children would be handling it, the polish needed to essentially be safe even if ingested, so he found a formula that was non-toxic and safe for children. After completing that project, Polston decided to create a standard nail polish that was non-toxic and reasonably chip resistance. He began gathering distributors in 2000 and the polish is now sold in thousands of retail stores under a number of different labels.
“For little girls and their mothers that are looking for nail polish, it’s the cat’s meow,” Polston said.
However, the safety kids nail polish market is getting crowded, and Polston said the product doesn’t need to be pushed much further in that area. With Strategic eMarketing, the new marketing push will be to reach out to salons and beauty parlors. Since the Go Natural polish (http://gonatural.biz/
Mad River Science was created about 10 years ago when Polston moved to Humboldt County. He has partnered with his son, who handles the manufacturing of the Go Natural nail polish in Pennsylvania.
About Strategic eMarketing:
This Eureka, CA based marketing and advertising company develops transactional marketing campaigns that integrate search engine optimization, social media branding and performance tracking through strategies that include local search, SEO, website design, social media, advertising and public relations. http://strategicemarketing.com/