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Follow on Google News | The 'Made In The USA' Label Is On Trend. Companies That Manufacturer Overseas Are Getting Deceptive.Many companies that manufacturer products overseas, are trying to be a part of the 'American Made' and 'Made in USA' movement. There is an increase in the 'Assembled in the USA' and 'Designed in the USA' labels. Is this illegal or simply deceptive?
By: Plaza-USA is a USA product website directory. What about the label that reads 'Designed in the USA' or 'Assembled in the USA'? Arguably deceptive, the FTC states that if the product lists all the countries involved, then it is not illegal. For example, if a shirt was manufactured in India but the cuffs were manufactured in the United States, it can not have a simple 'Made in the USA' label, as it was not 'all' or 'virtually all' 'Made in the USA'. The label can read 'Made in India' with 'Made in the USA cuffs'. Or it can simply read 'Made in India'. Rosalind Haley mentions, "I contacted a jean company last week to find out where the jeans were manufactured. The representative told me they were designed in the United States.....who asked where were they designed?". Companies wanting to capture some of the 'American Made' trend will continue to be creative in their marketing and labeling efforts. We should expect to see an increase in the use of these illusive labels in the future. End
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