New Delhi, January 9, 2012
Fox Star Studios partners with WeChat in India to promote its latest Imran Khan and Anushka Sharma starrer – Matru Ki Bijlee Ka Mandola.
Users of Wechat can now connect with Matru on Wechat. Matru is sharing behind the scene images, videos & sound bytes with users of WeChat.
This is a unique concept where Bollywood movie characters - Matru and Bijlee have created their accounts on WeChat to connect with their fans through this mobile app to promote “Matru Ki Bijlee Ka Mandola”.
Thousands of WeChat users following Matru and Bijlee are accessing footage from the movie. To add further excitement, WeChat is running a contest where users stand a chance to meet the movie stars and also win tickets of the movie Matru Ki Bijlee Ka Mandola.
The film is produced by Vishal Bharadwaj along with Fox Star Studios and is all set for its worldwide release on the 11th of January 2013.
Dennis Hau, Head of Product Center, International Business Group, Tencent - “We are extremely delighted to be associated with ‘Matru Ki BijleeKaMandola’
Vivek Krishnani, Head of Distribution, Marketing and Syndication, Fox Star Studios–“At Fox Star Studios we always are looking at innovative ways to connect with our audience. WeChat is a great app which helps reach out to the youth who love movies and are hooked on to their Smartphones.”
Check out the promotional video: http://www.youtube.com/
WeChat, is now a Top social messaging app in India following its global success. Interestingly while WeChat has already been a No.1 app in 16 other countries – in India it achieved the top slot within three months of its launch.* After announcing its popularity with a strong user base of 100 million in March 2012, WeChat has recently reached a new milestone of 200 million registered accounts, within a short span of six months. WeChat can be downloaded from http://www.wechatapp.com
*According to the iPhone Top Charts on Apple’s App Store: Dec Week 1, 2012