SEO Diagnostician Duties
The concept of an SEO Diagnostician rose from a desperate need in the industry. Company CEO Jill Nastasia explains, “Our clients are constantly inundated with spam and junk mail from individuals claiming to offer the latest cure-all for poor SEO rankings. Their solutions are automated and do not produce the results that we believe our clients deserve.”
As the title implies, Rader’s job as SEO Diagnostician involves tracking SEO data in two areas: rankings, that is where a site is listed on Google’s search engine results pages (SERPs), and traffic, which describes the number of visitors to a website and specific information about the visitors and their activity on the website. MDPM Consulting also employs a staff of dental and SEO copywriters, and this proficient team produces hundreds of unique blogs and web pages each week.
Delivering the Data
The SEO Diagnostician will deliver monthly or quarterly reports to MDPM Consulting’s client dentists, covering traffic and rankings for strategic keywords. Each delivered report will be accompanied by a scheduled consulting call in which SEO experts evaluate and compare reports from various periods. This allows Rader to diagnose potential areas for improvement in the client dentists’ Internet marketing strategies. From that point, the copywriters and developers step in to complete tasks outlined by the clients and the SEO Diagnostician.
The Human Touch: New and Better
“I’ve been in the medical and dental marketing industry for nearly a decade, and I’ve seen Google grow into a giant. I’ve also seen SEO companies struggle to keep up with Google’s demands, particularly the requirements for original, unique content that’s kept fresh and interesting,”