Dental Marketing Firm Hires New SEO Diagnostician

PRLog (Press Release) - Jan. 9, 2013 - January 9, 2012, Ft. Worth, Tx: Dental marketing consulting firm MDPM Consulting is the first in the industry to employ a Search Engine Optimization Diagnostician. This new position, held by Ms. Jennifer Rader of Roanoke, Tx, allows MDPM to provide client dentists with to-the-minute data about search engine rankings on Google and smaller engines.

SEO Diagnostician Duties

The concept of an SEO Diagnostician rose from a desperate need in the industry. Company CEO Jill Nastasia explains, “Our clients are constantly inundated with spam and junk mail from individuals claiming to offer the latest cure-all for poor SEO rankings. Their solutions are automated and do not produce the results that we believe our clients deserve.”

As the title implies, Rader’s job as SEO Diagnostician involves tracking SEO data in two areas: rankings, that is where a site is listed on Google’s search engine results pages (SERPs), and traffic, which describes the number of visitors to a website and specific information about the visitors and their activity on the website. MDPM Consulting also employs a staff of dental and SEO copywriters, and this proficient team produces hundreds of unique blogs and web pages each week.  

Delivering the Data

The SEO Diagnostician will deliver monthly or quarterly reports to MDPM Consulting’s client dentists, covering traffic and rankings for strategic keywords. Each delivered report will be accompanied by a scheduled consulting call in which SEO experts evaluate and compare reports from various periods. This allows Rader to diagnose potential areas for improvement in the client dentists’ Internet marketing strategies. From that point, the copywriters and developers step in to complete tasks outlined by the clients and the SEO Diagnostician.

The Human Touch: New and Better

“I’ve been in the medical and dental marketing industry for nearly a decade, and I’ve seen Google grow into a giant. I’ve also seen SEO companies struggle to keep up with Google’s demands, particularly the requirements for original, unique content that’s kept fresh and interesting,” says Shauna Duty, COO. “Companies in our industry strive to find electronic fixes to problems that require a human touch. This philosophy is necessary for optimal profits, but it’s not the best strategy for dentists. We’ve added the human factor back into the equation, and we’re seeing amazing results, both in Google rankings and customer satisfaction.”