From simply functioning in society, a dentist understands that he needs a website (http://www.bestdentalmarketing.us), and that website should rank high on search engines. After all, that’s how most people shop for products and services these days. Dentists can also surmise, since newspapers and phone book companies are going out of business, the Internet is most likely the strongest option for marketing a dental office. The question is, not does a dentist need a website – to that we know the answer is a resounding “yes.” The question is, what should be done to make the dentist’s website rank high on Google (http://www.topdentistwebsites.com) and, as a result, draw in new patients?
The answer is search engine optimization, or SEO.
Asking the Experts about Dentist Website SEO
Located near Dallas-Ft. Worth, the dental marketing consulting firm MDPM (http://www.moderndentalmarketing.com), owned by Jill Nastasia and Shauna Duty, has helped hundreds of dentists build and execute a solid SEO strategy. The company employs graphic designers, dental copywriters, programmers, and an SEO diagnostician who work collaboratively to develop high-end branding and marketing strategies for dental practices across the United States and Canada. Shauna Duty, COO, explains SEO: “Search engine optimization is the key to online success in dentistry, as well as in practically every other industry. Since Google holds 95% of the market share for search, at MDPM, we look to Google for guidance, asking the question, ‘What does a website need to rank high?’” Duty says that Google’s Webmaster blog (http://googlewebmastercentral.blogspot.com/)
Types of SEO
SEO diagnostician, Jennifer Rader, tells us that there are two types of search engine optimization dentists should understand: organic and paid. The best return on investment comes from organic SEO, so that is the strategy MDPM focuses on for its clients. Organic simply means natural. By implementing original, keyword-rich text, good metadata, a linking strategy, and other organic SEO tactics, a dentist’s website will gain momentum and a reputation with Google. This results in higher rankings long-term. On the opposite end of the spectrum, paid SEO, or PPC (pay per click) marketing is based on a per-click cost that can become rather expensive over time. Rader says, “Think of organic SEO as investing in buying a home, then fixing it up over time. In the end, you have a profitable investment. PPC is like renting a home. It doesn’t matter what you invest in the property, when you stop paying rent, you’re left with nothing.”
How Dental Marketing Consultants Help SEO
Prospering dentists have little time to manage their SEO, which requires gathering and analyzing data for both rankings and traffic. Improving an SEO strategy requires even more time, as new website pages, microsites (http://www.sleephealthnews.com)