The program was initiated by Criterium Marketing to help Kiddo! raise much needed funds through sales of Kiddo! branded cycling apparel. "15% of all sales of these limited edition cycling jerseys and shorts will go to Kiddo!," noted Mark Marinozzi, Principal at Criterium Marketing. "As a local resident and parent of children in the Mill Valley School District, I see every day the effects of Kiddo! in our schools. Our kids and community benefit greatly from the support of the arts, technology, classroom and library aides, P.E. and innovative teaching programs that Kiddo! provides."
"In addition to the financial benefits of selling the Kiddo! race kits to the many Mill Valley residents that are cyclists, we are looking forward to seeing people riding around town wearing the Kiddo! logo and colors while supporting our organization,"
For more information about the Kiddo! cycling race kits or to order, go to http://kiddo.org/
About Criterium Marketing
Criterium Marketing (http://www.criteriummarketing.com) is a strategic marketing firm with a relentless passion for growing brands and businesses. Criterium combines intelligent strategy with rapid tactical execution to create marketing, branding and product development solutions in a cost-effective, results-driven manner that make a significant impact on sales and brand value. Criterium works either as an outsourced marketing department or on a project basis.
The Mill Valley Schools Community Foundation (Kiddo!) supports quality educational programs in the arts and other areas for each child in the Mill Valley School District. Kiddo! raises funds, gathers resources and acts as a catalyst to involve the community in supporting public education. Kiddo! celebrates the importance, values and achievements of Mill Valley's students, teachers and schools. More information:
About Primal Wear
Primal Wear, founded in 1992 by avid cyclists, manufactures highly technical and authentic cycling apparel and some of the most recognizable jerseys in the world. Primal Wear (www.primalwear.com)
For Criterium Marketing: Mark Marinozzi, (Ph) 415.272.4454, firstname.lastname@example.org
For Kiddo: Amy Coleman, (Ph) 415.389.7792, email@example.com