Voorhees’ background as an association executive overseeing meetings and events has proven her ability to identify issues, create opportunities and drive continuous improvement. Her senior level of experience will help ensure Experient’s unified registration and housing continues to grow at a record pace, allowing the company to further its leadership position within the association, tradeshow and government markets.
Voorhees’ appointment comes right at the conclusion of another year of solid growth for Experient. “The meetings and event industry is ripe for unified registration and housing technologies backed by an organization with strong leadership,”
Housing division. “Heidi’s depth of experience, leadership acumen, and track record of success are exactly what the company needs for its next major phase of growth.”
Voorhees comes to Experient from Institute of Food Technologists, organizer of the world’s largest annual food expo, where she served as Vice President of Meetings and Events and Vice President of Strategic Initiatives. Prior to that she was Managing Director for National Foundation for Judicial Excellence, Senior Director at Defense Research Institute, and Convention Manager at SmithBucklin
Corporation. She has served on numerous boards and has contributed countless hours to community service endeavors. She holds an MBA from Kellogg School of Management at Northwestern University and a BA from Central Michigan University, and is an ASAE Certified Association Executive.
Experient, a Maritz Travel Company, leads the industry as one of the best-known and most respected brands in the event management world. Its core services include providing registration, housing, event planning and management, site sourcing/contract negotiation, and lead retrieval services for association, tradeshow and government clients. Experient employs professionals dedicated to fulfilling its vision of perfecting the event experience to deliver leading-edge thinking, experience and technology solutions for meetings, conventions and exhibitions around the world. Visit http://www.experient-