According to Faisal Karim, Marketing Manager Jotun Saudia, the ‘Painters Loyalty program’ has been designed to provide its current client base mainly painters, with strategic value additions like cash vouchers, rewards and easier redemption across different membership tiers. Registration for the program is a simple three-step process—register, collect and encash. Once registered, members can immediately start earning points redeemable for shopping vouchers that they can use to collect their rewards. Purchasing of any Jotun product entitles members to earn on various Jotun products.
“Loyalty programs have usually been associated with airlines, retail chains and banking companies—industry segments that have utilized this form of incentive program to help retain their customers. In line with this, Jotun has launched a first-of-its-
The new program demonstrates the importance that Jotun has placed with dealers and painters. The company has revealed that utilizing innovation and the latest paint technologies has enabled Jotun to offer more flexibility in terms of color options and customizations for the end user. The ‘Painters Loyalty Program’ is being implemented with a four-point objective, which includes the development of stronger business ties with partners and consumers while at the same time rewarding them with various incentives for their continued patronage of Jotun products; provide key support and assistance to dealers and their investments;