More and more small businesses, such as Appliance Medic, are recognizing the economic importance of achieving high visibility on major search engines. According to surveys conducted by the Pew Research Center, approximately 60% of Internet users polled say that search engines are one of the key tools they use to research local services and products. The impact of this consumer trend is that search engine optimization can have a significant effect on the ability of businesses to compete and attract customers. It was this realization that prompted Appliance Medic to team up with Prospect Genius. By helping the appliance repair service to appear higher in the search engine results pages for phrases such as "dishwasher repair" and "refrigerator repair," Prospect Genius is raising the probability that local homeowners will encounter Appliance Medic's Web site in their Internet searches.
As Matt Gallo, a spokesman for Prospect Genius, explains, "Without SEO, many Web sites are virtually invisible to customers actively looking for the services these small businesses offer. In the case of Appliance Medic, we're working to elevate their position on the major search engines. In providing a marketing advantage to Appliance Medic, effective SEO also makes it easier for local homeowners to find the services they need, such as refrigerator repair, washing machine repair, and so on."
Appliance Medic, Inc. is a licensed and insured appliances repair service located in the Paramus area. Established in 1999 to provide reliable home appliance repair service to local residents in Bergen County, NJ, Appliance Medic repairs all brands of major kitchen appliances, washing machines, and dryers.