A Great 2013 Ahead for Digital Print on Fabrics for Brook International

Jan. 6, 2013 - PRLog -- Keighly, West Yorkshire – The summer saw global attention focused on the UK, with many rightly predicting that the country’s tourism industry would reap the benefits, however there were also many other businesses who saw unprecedented demand. As flags were installed all over the country the digital print on fabric (http://www.brookinternational.com/) market grew increasingly busy. Luckily, Yorkshire-based flag specialists, Brook International, had anticipated the spike in demand and were able to provide flags up and down the country.

Last summer the celebrations began with the Queens Diamond Jubilee in June. Flags, banners and bunting are a prerequisite of such an even and with all eyes on the UK the opportunity to make an impression on the rest of the world was not lost. Many streets in London, such as The Mall and Oxford Street where swathed in digital print flags and banners as well as more traditional sewn flags. Street parties held in every corner of the country were decorated in red, white and blue and the Thames Flotilla was bursting full of flags from all over the world.

The spotlight on the UK continued with the Olympics and once again flags and banners adorned London and beyond. Brook International’s printing techniques mean it is now economical to produce small amounts of flags, perfect for businesses who wanted to show support for their country during the games.

Rounding off the summer was the Paralymics, a chance for the banners and flags to come out once more. Flags have long played a part in the Olympic and Paralymic games, with athletes iconically wrapping themselves up in their nations colours on the winners podium.

It wasn’t just traditional flags that were in demand during the summer of 2012. Brook International found themselves creating many digital print on fabric flags which were based on the Union Jack, but with a twist. Many high street clothes stores showed their support by displaying flags in their windows with a stylish, on trend background.

Digitally printed flags and banners are ideal for such occasions as they can be produced at relatively short notice. In fact Brook International found that the demand for digital print on textile (http://www.brookinternational.com/) flags only hit full steam just six weeks before the summers events. The evolution of printing over the last 100 years means that such unusual demand is much easier to manage. Even just 40 years ago flat screen printing required significant time and effort to engrave each set of screens required. The advent of digital printing in the last 20 years speeds up the process and makes it much less expensive.

The upward trend seems to be continuing and will continue into 2013 as the demand for customised designs on fabric seem to be soaring. Business owners are more in tune with branding and the importance of it and the smaller business owners are following in the big brands footsteps.

Visit http://www.brookinternational.com/ for more information
.