Customers are using the electronic media to increasingly diverse and to achieve more efficient way for companies. For small and medium-sized companies therefore wins the professional care of the customer relationships is of central importance. Yet only one in two set companies interviewed a so-called customer relationship management (CRM) system to effectively maintain customer relationships.
In the drawing, depending on the size of the company make strong differences. Companies with
at least ten employees to use CRM systems more frequently (65Percent) than those with fewer than ten employees: How is a merely Thirds of the smaller companies, currently have a CRM system. Have After all, is planning about a quarter of companies surveyed in the next few years, a corresponding expansion: these, about 11 percent more. In this year, about 36 percent by 2012. But about 25 percent of respondents attract a professional customer care does not in itself considered.
When it comes to CRM remain open for business a lot of questions arise in the mind.
Lack of knowledge is usually to blame for poorly maintained customer relationships relations: lack of knowledge about the possibilities and functionalities of CRM systems for almost half of all companies, regardless of their size, the main reason that speaks against the use.
In a nationwide series of events and numerous information the ‘Chitrangana.com’
The study about "CRM for SMEs" was conducted by “Chitrangana.com”
For more information about the study please visit www.chitrangana.com