Tim, who recently purchased my book, Win-Win Franchising!
If you sell franchise business opportunities, lead a team that does, or are looking to buy a franchise.. Read This!
America’s Positive Franchises and Phil Morgan Positive Revolution Team up to Assist Aspiring
We believe traditional franchise web portals are dead and dying- Why should a franchise company send traffic to a 3rd party website-
Phil Morgan, Also known in the franchise industry as Positive Phil, franchise industry expert, teams up with Positive Franchises.
We believe traditional franchise web portals are dead and dying- Why should a franchise company send traffic to a 3rd party website-At http://www.positivefranchises.com Our goal is to send people to their site and then to our site- However, instead of opening up to hundreds of concepts confusing prospective buyers.http://www.franchisegator.com andhttp://www.franchise.com and http://www.franchisesolutions.com are the ring leaders when it comes to overwhelming the franchise buyer- and the leads often turn into junk leads for the franchisor.
Positive Franchises the best franchise opportunity programs online. Phil Morgan, CEO of Positive Revolution, have teamed up to publish a series of franchise development articles designed to assist positive entrepreneurs in their ambitions to find a franchise.
Franchise Lead Generation Development Strategies 2012: The Paradigm Shift
"What are the Best Franchise Development Strategies for 2012?’
Fact #1: Traditional lead sources are NOT producing the predictable number of deals they used to.
The digital is here. Get found or get lost.
Fact #2: Franchise sales metrics ARE changing to reflect changes in buyer behavior.
Franchise companies are realizing that digital consumers are looking for products and services on Search Engines, instead of yellow page directories, newspapers, magazines and other offline media. Digital Consumers use email, blogs, social networks and various sites to share with more people then ever before.
Fact #3: Even the best of the best in franchisee recruitment are struggling to reach 30% of their leads.
Today more than ever Franchisors must take into consideration that different generations communicate differently.
Fact #4: The greatest predictor of future franchise unit openings is current franchisee satisfaction levels and profitability.
Fact #5: Future of franchise brokers and franchise consultants along with franchise web portals requires serious consideration.
As fees for franchise consultants and franchise brokers continues to rise, franchisors are realizing that they are dealing with disappearing margins from the franchise fee, and over time this may negatively impact a cash-strapped franchisor’s ability to train and support new franchisees while they are waiting for royalties to ramp up to acceptable and profitable levels. If franchisors re-learn how to generate their own leads and crack the code for lead generation through social media and organic searches, more and more franchisors will be equipped to be self-reliant, sever broker relationships or refuse pressure to increase commissions.
Fact #6: A shift is happening, going from franchisors looking past lead count and moving toward lead engagement.
Franchisors are making strategic investments in creating content to keep leads engaged throughout the franchise development process. We can expect some franchisors to crack the code in how to use social media and targeted PR to drive traffic and improve search positions in order to fill their pipeline.Therefore, the leads derived from ‘Content Marketing Strategies’ will be more qualified and targeted.
Fact #7: Franchise development specific websites are more important then ever.
A shockingly small number of franchisors maintain a consistent franchise sales blog or post content designed to keep engaged franchise development leads coming back during the sales process even though this is the easiest way to improve the important website metrics.
Fact #8: The greatest source of internet leads, that are targeted and qualified, will be through organic search results and NOT portals.
Franchisors who want to have an increase in their franchise development and obtain the coveted ‘Glengarry leads’ will invest more in smart organic SEO lead generation and content marketing strategies. Furthermore, they must change their perception of social media from “it doesn’t work to recruit franchisees”
About Positive Franchises
Positive Franchises, founded in 2012, is one of America’s top leading franchise lead generation and lead arbitrage web portal for franchises and business opportunities. Positive Franchises typically features the top, positive franchise opportunities in America.
About Phil Morgan
Phil Morgan is Founder and CEO of Positive Revolution, a National Consulting Firm assisting emerging growth companies in finding investors and driving consumers for franchised brands,