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During this year, 14,000,000 tourist went through the airport of Cancun, and that's not counting the tourists who arrived by cruise ship or land. The governor estimates that the holiday travel impact injects $10,000,000 dollars into the local economy. These number benefit directly and indirectly businesses and service providers such as industry workers and their families who will benefit from a better lifestyle. Borge Angulo reiterated that the tourism success in Quintana Roo, is the work of coordinated between the state and federal governments through intense marketing during the last year and international trade fairs and national forums while offering an excellent product. The marketing was supported throughout the year by parallel events such as the Caribbean Culture Festival, Cultura Maya viva 2012"; Telehit Mundo Maya, various Ironman events, which gain international attention while displaying the natural beauty of our destination. This culminates the this Mayan year for Quintana Roo, and brings to a start a new era of successes. All promotion requires an action by the government; a follow-through by the with safe and secure events, and other services in order to be emblematic of tourism in Mexico and Latin America. The state secretary of tourism, Juan Carlos González Hernández, said at the same time, that in 2013 we will increase the number of visitors through increased marketing and promotion to which the governor has already demanded.