The average conversion rate for most sites is estimated to be around 1%, roughly 1 sale per 100 visitors. By implementing a few simple changes to a website that conversion rate can increase from 3-5%. These changes include things like ensuring that the pages load quickly, removing any unnecessary text, add a clear ‘call to action’ button, and add a voice over or web video.
The downside is that many ‘explainer videos’ do come with high development costs, from animators creating the graphics, script writers creating copy, and then paying an experienced voice talent.
Many businesses are finding that the voice talent on its own is more often than not able to suffice.
Using a professional voice talent along with some simple graphics can tell the story of what a website is doing and how it can help the client. Though one of the greatest mistakes that can be made is by someone believing they can record their own voiceover.
Voice performers are chosen for this task because they can record audio in a way that is non intrusive, easy on the ear, and most importantly sounds natural.
Generally trying to find a voice talent of a professional level incurred many costs, including agent fees, studio time and usage fees. These days the process has been simplified by many professional voice actors being booked directly through an online voice over website.
The Voice Realm allows anyone to search their database, select a voice, and hire them instantly. Even before committing to any kind of payment, they can audition the voice-over actor for free to make sure they are the right choice.
Male and female voice talent record from their very own studios, which allows the costs to be kept down.
Voice talent are located around the globe with a huge selection of languages and accents readily available including Neutral English, which is a popular selection for website with an international focus.
The site has two portals, for US customers at http://www.thevoicerealm.com and in Europe at http://www.thevoicerealm.co.uk