nFluence Media shortlisted for Data Strategy Award

Jan. 4, 2013 - PRLog -- SEATTLE and LONDON - 4th January 2013 – nFluence Media is pleased to announce that its consumer driven personalisation technology has been nominated for “Best Innovation in Data Marketing” in the highly prestigious Data Strategy Awards 2013 (http://www.datastrategyawards.co.uk/).

nFluence’s proprietary consumer driven personalisation technology allows marketers to reach out to their key audience and target them with relevant messages, offers, adverts and content personalised to their interests. The company has devised a manner in which consumers can volunteer information about themselves through a fun, game-like user interface called “Brand Sorting”, to build up anonymous profiles of their interests and characteristics called Advertars™. These profiles are highly versatile and can be employed for a variety of marketing purposes across the digital media landscape, all under the control of the consumer.

Powered by Marketing Week, the Data Strategy Awards celebrate the very best in data-driven marketing, rewarding brands for their clever use of data insight to drive efficiency, relevance and most of all, effectiveness. The “Best Innovation in Data Marketing” is a new category devised to highlight a successful campaign, project or brand strategy that has showed innovation either new to the entrant or the industry as a whole.

Henry Lawson, CEO of nFluence, comments; “Slicing and dicing Big Data is in vogue, but we have proven that by simply being transparent and involving the consumer in the data collection process you can achieve much richer insight. Therefore we’re thrilled to have been shortlisted for Best Innovation in Data Marketing in the 2013 Data Strategy Awards. It’s extremely humbling to know that the industry’s top professionals have recognised nFluence’s contribution to data marketing and the innovation behind our consumer driven personalisation technology.”

Ruth Mortimer, Editor, Marketing Week (http://www.marketingweek.co.uk/) adds; “The judges commented that in a very strong category, nFluence Media's shortlisted entry was ‘definitely innovative’ and interesting to marketers as it really ‘put targeting in the hands of the consumer’. It's great to see clever data marketing acknowledged in this way."

The Data Strategy Awards ceremony will be held at the Lancaster London on Thursday 7th February 2013. For the full shortlist and additional details about the award, please visit the Data Strategy Awards website at: http://www.datastrategyawards.co.uk.

About nFluence Media
Headquartered in Seattle, Washington and London, England, nFluence Media is a marketing technology startup that is focused on making marketing work better from a consumer’s point of view. Their patent-pending brand sorter technology allows consumers to create anonymous interest graphs, or “advertars,” for more relevant targeting of deals, offers, ads and messages. Mobile carriers, broadcasters, retailers and media owners can radically enhance the responses to their assets with massively reduced intrusion on uninterested consumers. Founded by Henry Lawson, CEO and Brian Roundtree, CTO, in 2010, nFluence Media puts power back into consumers’ hands when it comes to controlling their digital presence. nFluence Media is venture-backed and launched their first mobile app, dealBoard, in March 2012. Henry Lawson previously spent 20 years running marketing technology companies including Interep and Donovan Data Systems, now MediaOcean. Brian Roundtree is a successful serial entrepreneur, having previously founded SNAPin Software, which sold to Nuance Communications for $224M in 2008. Together, they are focused on delivering messages to those who are interested, when they want it.  For more information, visit www.nfluence.com