nFluence’s proprietary consumer driven personalisation technology allows marketers to reach out to their key audience and target them with relevant messages, offers, adverts and content personalised to their interests. The company has devised a manner in which consumers can volunteer information about themselves through a fun, game-like user interface called “Brand Sorting”, to build up anonymous profiles of their interests and characteristics called Advertars™. These profiles are highly versatile and can be employed for a variety of marketing purposes across the digital media landscape, all under the control of the consumer.
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Henry Lawson, CEO of nFluence, comments; “Slicing and dicing Big Data is in vogue, but we have proven that by simply being transparent and involving the consumer in the data collection process you can achieve much richer insight. Therefore we’re thrilled to have been shortlisted for Best Innovation in Data Marketing in the 2013 Data Strategy Awards. It’s extremely humbling to know that the industry’s top professionals have recognised nFluence’s contribution to data marketing and the innovation behind our consumer driven personalisation technology.”
Ruth Mortimer, Editor, Marketing Week adds; “The judges commented that in a very strong category, nFluence Media's shortlisted entry was ‘definitely innovative’ and interesting to marketers as it really ‘put targeting in the hands of the consumer’. It's great to see clever data marketing acknowledged in this way."
The Data Strategy Awards ceremony will be held at the Lancaster London on Thursday 7th February 2013. For the full shortlist and additional details about the award, please visit the Data Strategy Awards website at: http://www.datastrategyawards.co.uk.
About nFluence Media
Headquartered in Seattle, Washington and London, England, nFluence Media is a marketing technology startup that is focused on making marketing work better from a consumer’s point of view. Their patent-pending brand sorter technology allows consumers to create anonymous interest graphs, or “advertars,”