PRLog - Jan. 4, 2013 - INDORE, India -- Hindi Movie Channel MAX takes the city of Shahabad in UP by storm with its unique entertainment on wheels initiative
Residents enjoy a whole new movie watching experience presented like never before
Lucknow: In one of the most significant developments for small town Shahabad in U.P where entertainment is a distant reality, MAX the premium Hindi movies channel brought smiles to the people of this town with a unique initiative of bringing entertainment on wheels on a MAX branded van last evening. The people of Shahabad were thrilled to be part of this on ground initiative by MAX where they engaged themselves in numerous fun activities near Bus stand, Shahabad and put their knowledge of films to the test to win some amazing MAX goodies for prizes. The sheer delight and excitement on their faces said it all. Shahabad Bus stand was an action packed, adrenalin charged arena as the MAX van turned into an open air theatre in the evening post the numerous interactive sessions held during the day. There were hoots, whistles and loud claps as fans saw their favorite Bollywood heroes make their entry in the film. All in all it was a day to cherish as MAX gave them a never before entertaining experience.
Apart from engaging with its viewers through this unique and fun initiative, MAX also did their bit of Corporate Social Responsibility (CSR) in the small towns by visiting Iqbal Memorial Public School and pledging their support towards education by gifting students with stationery kits.
Commenting on the same, Gaurav Seth, Senior Vice President, Marketing & Communications – MAX said, “Hindi cinema is in the DNA of every Indian. As a leading Hindi movie channel, it is our commitment to take entertainment to the masses at the deepest level. Everyone connects with cinema at a very basic level and further reinforcing our brand promise of “Shuruaat Yahin Se”, has been our endeavour through this activity. We hope that the citizens of Shahabad have enjoyed the experience.”
The MAX van will be visiting the following cities in UP during the next one month:
Come and witness entertainment the MAX style as the van drives through your city giving you an unforgettable fun experience!
For further information, please contact: