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Alysse Nockels of McAfee Elected to SCIP’s 2013 Board

The Strategic and Competitive Intelligence Professionals' membership elected Alysse Nockels, Director of Competitive Intelligence at McAfee to the 2013 SCIP Board of Directors.

Jan. 3, 2013 - PRLog -- Alysse Nockels will be joining the 2013 Board of the Strategic and Competitive Intelligence Professionals’ (SCIP) organization this month. She is responsible for all aspects of the McAfee competitive intelligence department, including building the skillset of the competitive intelligence team, incorporating the latest analytical frameworks, educating internal customers, assisting sales in competitive deals,  guiding product development activities, and driving strategic decisions.  In Ms. Nockels’ eight years in competitive intelligence, she has increased competitive intelligence visibility within the organization, successfully recruited and retained a team of CI analysts, and developed a company-wide CI ethics policy.

“Being elected to the SCIP Board of Directors is truly an honor.  SCIP is a fantastic organization that has really helped me grow as a competitive intelligence professional and I’m grateful to be given this opportunity to give back,” said Ms. Nockels. Added Michel Bernaiche, Chair of the Board of Directors, “It is extremely exciting to see new Board members with such natural leadership capabilities.  We look forward to utilizing Alysse’s leadership qualities to advance the value that SCIP provides to its membership,”

Prior to joining McAfee in 2006, Ms Nockels was senior systems security engineer and senior market research planner in the Price to Win team at Lockheed Martin. She received a BS in telecommunication systems at University of Wisconsin and an MS in information technology from Capella University.  She has Competitive Intelligence Professional (CIP-II)  certification and Pragmatic Marketing Product Management certification.  

About Strategic and Competitive Intelligence Professionals (SCIP)

With members in over 70 countries, SCIP is a 3000-member global non-profit membership organization for everyone involved in creating and managing strategic and competitive intelligence. Education and training have been a critical component of SCIP’s member services since the Society’s founding in 1986, 1986 and SCIP provides its global membership access to the world’s most admired certification program. In addition to articles and books, SCIP provides networking opportunities at its annual conferences in the US, Europe, Brazil and Singapore, and through chapter meetings and webinars. The Society supports everyone involved in creating and managing strategic and competitive intelligence, and many members have backgrounds in market research, strategic analysis, science and technology.

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Phone:703 739 0696 x102
Location:Falls Church - Virginia - United States
Industry:Business, Marketing
Tags:Competitlve Intelligence, Market Research, Competitor Insight, Strategiy, Marketing Intelligence
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