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Misuse of Writing Techniques in Content Marketing

We Keep on hearing about the techniques that can be used to improve the web presence of a website. SEO, link building, social networking, social bookmarking etc. Have you ever wondered what empowers these techiques? the answer is - content.

 
PRLog - Jan. 6, 2013 - Content has always been the king. The marketing trend may shift its focus from offline to online marketing;however, nothing can be achieved without powerful content. 99% of te wold's population is now hooked to the internet. We are very dependent on the information provided by the World Wide Web.Right from baking a cake to buying the latest electronic gadget we take all the necessary guidance from the content that is provided on the net. Yes, we are browsing through the content of several websites till we reach the one that suites our need.

Few years back the trend of website optimization started. SEO provided a way to make any website highly visible in the search engine results for specific keywords. Instead of taking this an opportunity to strengthen the online presence, many businesses thought of taking shortcuts and implementing black hat techniques. These techniques could drive the traffic to the site but failed to show results. On this date if you log on to any website for freelancers you will find hundreds of writing projects that ask for keyword rich articles. However by 'keyword rich articles' the clients don't mean 'articles optimized for keywords' instead they ask for 'articles stuffed with keywords'. Surprisingly you will find several writers bidding on such projects at prices as low as $0.5  per 500 word article. This practise has changed the meaning of 'SEO article writing'. Many writers now confuse SEO articles with articles stuffed with keywords.

It is very easy to produce garbage content and stuff it with keywords. You may succeed to publish the content and you may also be able to drive traffic to your site but what next? Do you think anyone who visits your site and reads poor quality content will be interested in investing in your products and services? The answer is NO. As a matter of fact this is ony going to create negative publicity for your site.So, what is the use of keyword stuffing? The sad part is that hundreds of writers around the world are making a living by producing miseading content that is being published on the net everyday.

It is important to understand that content marketing can be successful only if the content is meaningful and the content is well optimized for keywords and not stuffed with keywords. Also see the article at http://contentpal.blogspot.com.

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Country:Mauritius
Industry:Content Marketing
Tags:content marketing, SEO, seo writing
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